"Site positioning" is not difficult 3 kinds of understanding paving the way to success

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Do everything to have a goal, when students will rush to the first, when the staff will run to the boss, do a website to be a pioneer in industry, this is inevitable, because do not want to be a general soldier is not a good soldier. In my opinion a website to want to succeed, one of the essential elements is to have a clear positioning, and can strive for this goal. Speaking of this stationmaster may say, our website must have a clear positioning, we do is the clothing website, but the website localization is only "clothing class website" These words can generalize? Obviously is not, then the website localization from which several aspects to analyze?

1 Understanding of the website

A webmaster in the "Site positioning," The problem of the first to find out what is the goal of their own station? Whether it is the mall, the information type website, or the local portal, stationmaster oneself first must make clear oneself to build the station the goal is what, is does the clothing website industry leader or does it elite, only has established own goal, We can have a general direction in the later work to put all the energy into this. Imagine a site webmaster to the site of the goal of indecision, a will want to do Taobao guest, a will want to do the portal, then the development of the site will be vague and uncertain, the future of the way to choose?

Secondly, we need to develop a detailed planning plan for the development of the website. Because in my opinion, good memory is inferior to bad writing, good idea is inferior to write down. Verbal planning will inevitably be somewhat inadequate, putting these ideas on paper and making yourself feel the viability of development planning. And once the plan has been made, we have a clear step for each time period of the development of the website, so that do things will not be tired, because success is often based on plans and strategies, must not loose fishing.

2 Understanding of the market

Before the author said that the site is not profitable everything is nonsense, but webmaster know how to make their own site how to profit? is PPC bid to promote, buy or the key words to do home, is CPM,CPC or CPA, stationmaster own heart clear? Don't think the site is just figuring out what you want to do, This is just the most superficial idea, site positioning should also understand their own site specific profit model what, how to make use of their own limited resources to create the most effective chain of interest, not to hit the money can learn things, although the site in the early days of construction, we need to "pay tuition" learning experience, but for some tasteless pay, I advise you or do not do well, for the site specific profit model webmaster should be at the beginning of the building to think good, rather than in the actual operation of slowly groping, so the loss of the site funds is rather unworthy.

Secondly, do the website we also want to the website user to carry on the deep understanding, knows as well as the determination customer group composition. Because the final face of the site is still the market, not search engines, even if our site in the rankings of Baidu High, no conversion rate is all nonsense, and conversion rate is not easy to improve. In fact, as a website master, the webmaster itself should have an analytical ability, that is their products are facing how a group of users, such as my website is to do clothing, then the webmaster to make sure that the site products are facing the composition of the group is what? Mostly male or female, The majority of young people or middle-aged majority, according to their own analysis to draw a table, the user's age level and the proportion of men and women to do a detailed division, so as to continue their accurate network marketing.

3 Understanding of oneself

Where is your competitive advantage? The network world is very broad, any industry in the network has its own competitors, how to highlight their own advantages is essential. Some people may say, I write well, the website content is rich, some people will say, my product quality is good, has the assurance. But these are not enough, we are compared with the major competitors must show their core competitiveness, what is the core competitiveness? is the advantage of attracting customers all of a sudden, for example, my site is to do software downloads, compared to other sites, my site's core competitiveness is free and green, Some good software I do not charge, some good software I do not install plug-ins, this way will attract customers. If your site is not obvious in terms of competitiveness, I urge you to do more in this area, because characteristics in today's society is very important.

Site positioning is not as simple as everyone imagined, but a slogan, a yearning can be replaced, because it seems to me that the site is a project, and the completion of this project must be comprehensive consideration. and the above 3 kinds of understanding will certainly let you my website development road more smoothly. This article by http://www.laodian8.com/Anta flagship store original A5, welcome reprint, reprint, please keep the original link, thank you.