Site positioning is the key to how to promote according to positioning

Source: Internet
Author: User

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The important thing for a website is not what you have new features, what kind of content you have, accurate site positioning is the key. Have good content, good function can, but must have a good positioning. Webmaster in the beginning of the site must not be able to position the site ignored, for the general webmaster, all resources and energy are limited, then the good steel used in the blade, your site to think through, in order to achieve a multiplier effect. Today for everyone to talk about, how to carry out site positioning, how to promote according to positioning.

Each webmaster in the initial establishment of the site will be certain of their own products have ideas, know what their site is doing. Maybe you think you want to do this site is very cow, the site's function is very good, the content of the site is very rich, but in your complacency, before the fantasy to calm down, think about your invisible users will not buy your account.

The first step, market research

Believe that a lot of stationmaster did not have done the website related market research carefully, but for website construction, market research is very necessary. Through research, you can master a lot of data, including the habits of your target group, there is no similar to your site, the advantages and disadvantages of similar sites, what they have used to promote, users reflect how, and so on, with these data, the construction of your site will have a great help. Our personal webmaster resources are limited, do not play not sure of the battle, if the market research phase to get the data is not ideal, as soon as possible to end this project for the webmaster will reduce a large part of the loss.

Step two, clear your selling points.

Since you have determined to enter the market through research, then you have to clear your selling point, not to mention what to accumulate users first, in search of selling points, it is already late. If you don't have a selling point, how do you attract your target users, even if you can bring some preliminary users through SEO, but if you can't get these users to settle down, then everything is useless, and finally you can not accumulate your user community. So when building your site, be clear about where your selling points are, what you're going to use to attract users, and make them your established group.

The third step, according to the positioning of targeted promotion

Market research has done, but also clear your selling points and positioning, then the next step into the promotion link. Before I have done for you to promote the summary, now have a clear promotion goals, your limited resources can be in the promotion of more effective use of the work. Based on the location of your site and previous research data, summarize the place where your target group is gathered and follow the step-by-step promotion. In this work do not be impatient, to have patience, after all, you are a new station, to adhere to the promotion of purposeful, in order to let your number of users continue to rise, your site will gradually grow up.

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