Site promotion in the site internal link optimization and external chain is equally important

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These two days write most of the article is about the site outside the chain construction and SEO optimization above, did not write the site internal optimization is my fault. Do the most taboo website promotion is only to do outside the chain and do not do internal optimization, a hollow content of the site has a large number of external links, will let Baidu suspect, or even put aside. And we found that the professional SEO team has specialized outside the chain of personnel and rich outside the chain of resources to do, but in fact, many cases also see a number of small and medium-sized sites even if there is no strong outside the chain of support but in Baidu search still has a good ranking, leading to this phenomenon is often the reason for the site's internal links reasonable optimization, Just like I said today. Website promotion SEO personnel for the site inside the link this piece is relatively ignored, that is, we are most taboo, in fact, the rational internal link optimization for the overall ranking of the site stability and long-term development more favorable, I'm going to talk about something I've done. The internal links of some successful websites are related to business:

Optimization of website Directory

Many sites to make people look "rich", design a very messy directory on the homepage, and some for the beautiful, using flash and pictures and other elements to make a directory, these are not conducive to the search engine included settings, directory structure is the best simple tree-like structure, link layer not too deep, recommended not more than 3 layers, So for search engines and users have a better experience, the directory as far as possible with the text form, if you want to use the picture or Flash also need to add text, but it is recommended not to use the mainstream search engine difficult to identify the form.

Second, add beautiful 404 pages for the website

404 page for the role of SEO not to say more, and beautiful 404 pages also give users a good experience.

Third, the navigation bar to pay attention to user experience and Baidu Spider experience

To do every page even every page has navigation, in addition to the user experience, so that search engine spiders can be in a smooth web site freely access, each included a page is equivalent to a lot of internal links, is conducive to a number of pages included, increase the number of sites included.

Four, each piece of content to add tags (tags)

tags of the role of a little controversy, many people think tags for the interior is very advantageous but for search engine optimization effect has been significantly reduced, in fact, this is a bit one-sided, if the station content, tags (tags) will be related to the content together, the advantages of self-evident, At present, many Web site search results of a lot of keywords contain tags (tags) group of pages.

Content paging and adding links to related content

These links are also self-evident, can deepen the reading function, the user stay on the site time, many open source programs can do this.

Six, the article inside the link to hold

The best content can be related to the keywords to be optimized, the nature of the anchor text, but the number can not be too much, 3 or so, anchor text keyword to correspond to have this keyword title or topic of the page address, if an article in the anchor chain took more than the entire site is unfavorable.

Seven, according to Baidu and Google optimized sitemap site map

At present, many programs can automatically generate site maps, by the way they can be submitted up. Now Baidu also began to support Sitemap site map, we can search the relevant information, the specific practice today will not say, just say the way.

In my opinion, as a SEO website promoter, in the initial construction of the site should do what I said above seven points. If we just pay attention to the construction of external links and ignore these internal optimization, we even make more outside the chain is also a little. So, if you are doing SEO, please remember, we must first put the site internal optimization in the first place, so for the ranking is a killer!

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Author: Fish Garden Margin, original link: http://www.yuyuanyuan.com/seo-neibu-youhua.html