Absrtact: Change the domain name is stationmaster attitude not firm for a website that already has the brand popularity, the change domain name brings the negative influence to be much smaller than the anonymous small website, because regardless of its domain name changes to what, also has a group of loyal users. As for
Change the domain name is stationmaster attitude is not firm
For a site that already has brand awareness, the negative impact of replacing a domain name is much smaller than a small, anonymous site, because no matter what its domain name changes, there are a group of loyal users. As for change the domain name brings the negative, for example bad user experience, to search engine unfriendly and so on, big website, like A5, will be subjected to the small impact, even if has, their professional team also will even deal with.
But for relatively not much strength of the station, change the domain name to take a greater risk. Although the previous optimization of the site is not too much help, but once the domain name changes, search engine spiders can not be very good in the same domain name of the way to crawl the content of the site, it will only as a new station. Such a resolute SEO attitude is undesirable. Unless you have a last resort, you can change the site domain name.
Replace the domain name external chain construction unfavorable
In the site before the replacement of the domain name, the webmaster will be a large number of Web site friends and chain construction, these links can bring good traffic and weight to the site. After the change of domain name, all of it is in vain, after the construction of the chain, it will take a lot of time, but also slowly to accumulate experience.
On the link, the other side of the site certainly do not like to change the domain name of the site, so very easy to be implicated. In this way, willing and stationmaster exchange friend chain of the person is also not many.
Change the domain name, can't forget 301 jump
If the site domain name has to change, and the deal is done, then, you can not forget the optimization of the important work of 301 jump. Previous efforts to get the weight of the site, no one can easily give up. 301 Jump Operations can maintain the previous weight, but to do a lot of data transfer will occupy time. So I remind, even if again busy, also want to do this optimization work.
Domain change is bad for user experience
Transactions on the Internet are carried out in a virtual environment, so the site change the domain name is like a new name for people. See face, only by name can not recognize each other. Web site is the same, if the user in a site for a long time, one day suddenly found that the domain name was changed, it will be suspected that the site is not the original site. If so, why are some places different? Therefore, the replacement of the domain name is not conducive to user experience, but also easy to lose loyal users.
SEO is an important work in the site construction in the early days, it is necessary in the domain name this piece to do all the planning, easy to change the site domain name.