Site retention strategy and SEO optimization of the unified principle

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How to keep people in the web is a very esoteric science, although we do not hear this rule, that strategy, is to improve the user loyalty as the core, to stand on the user's point of view to promote the optimization and reform of the site, these strategies and principles can not be said not correct, but always feel that the lack of anything, After the study found, or the lack of unity with the site optimization, resulting in some sites seem to be able to retain people, but has not been very good status quo. Its core is not to do in the retention of people at the same time, but also to the site for search engine optimization.

Therefore, in the study of the site to keep people's strategy, we must further integrate into the site of the SEO optimization model, so that the retention strategy and site SEO optimization of the unity. You can start with the following three strategies.

The depth and width of the content

For the site, the content is clearly its core content, only rich content to attract search engine attention, but also to obtain the user's favor, from this point, stay and SEO optimization is interlinked. The difference between the two for the content of the validity of the decision is not consistent, because the user needs 8630.html "> sometimes do not care whether the original, because as long as the user has the help on the line, but for search engines, the more need for original content, this is the difference between the two places, We can take a compromise by extending the width of the content and increasing the depth of the content to promote the unification of users and search engines. Because for users, the elaboration of a problem more nuanced, nature can allow users to get more help, and so the content of the original degree of protection, so that users and search engine for the unity of content requirements.

Second, the site is rich in functionality but to be concise

For the function of the website, whether the user also search engine all want its very rich, can provide a variety of site search requirements, while the architecture model is relatively concise, users can be very convenient to find the corresponding content, and can provide a certain degree of interactivity, these are the basic requirements of the function of the site, on the basis of the more functional expansion , in general, users are very fond of, but the more functions are often very easy to make use of the site too cumbersome, and this is a contradiction, the use of the Web site is cumbersome, for search engines, completely feel not come out, but for the user experience impact is very large, so in this context, We need to pay attention to the usability of the website function, when adding the function, we need to describe it clearly, and set up the corresponding Help system, so as to improve the users ' ability to learn quickly and not affect the user's experience.

Third, strengthen the brand promotion to enhance the user cognition degree

Brand promotion for the site is a very important content, only so that can better enhance the user's awareness of the site and trust. Website in the promotion of brand should not ignore SEO optimization, because in a sense, brand promotion and SEO advantage is a certain degree of connectivity, such as through the other large web site in the soft text publicity, not only to gain visibility, but also to the quality of the chain to get higher weight transfer, More critical is that these large sites can identify with your site, thus effectively enhance the search engine on your site, because from the current search engine algorithms, the principle of birds of a feather flock together is still very important. If brand building becomes more and more successful, the impact on users is naturally higher, the likelihood that users will be able to stay is higher, thus forming a unified search engine optimization and retention of users.

In short, the site to retain people can not simply from the promotion of user experience to start, but to fully combine search engine optimization, on the basis of a variety of user experience to improve, brand building, rich content, only in this way can let the site in the future success of the road to take a solid step. This article by www.120job.cn China Medical Talent Net original start, reprint please indicate the link source, thanks the cooperation!