Site search to enhance the user experience?

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The current website optimizes the user experience to become more and more important, webmaster also more and more attention to the site user experience building, near the time of wood and wood SEO found that many enterprises have used Baidu station search, about Baidu site search the author has mentioned before, this year Baidu comprehensive online site search does have a lot of benefits, reflected in: fast, Search results comprehensive, by Baidu punished or included less, the results of the site search will not be affected, you can view the site search traffic and hot search keyword information.

I also asked a lot of corporate web site friends Why to do the site search, the answer is basically the same, are said to facilitate the user to find the needs of information, improve the user experience. And for site search to improve user experience, wood and wood seo have their own different views.

For a lot of content pages, information, products, a lot of websites, I think it is necessary to do a site search, because this kind of web sites or merchandise very much, users from Baidu Click to enter, it is not possible to quickly find their own needs or say users want to find more similar information or goods to do the comparison, And this time station search has played a very big role, greatly shorten the user search for similar goods time, not only can let more information or merchandise exposure, but also can effectively improve conversion rate, enhance user experience.

But for the general Small Business station, I think the site search can be said to be superfluous, why so say? Because the general Small Business station information is not large, the product is then more than 10 20, the user through Baidu search into your site, in such a point page can not find the need for things, but also through the site search, Why not? Big can jump directly to click on the next site. Unless your site has a monopoly on the industry or your loyal old customers, I don't think many people would like to continue to search your site. And the fact that this is the case, the previous author asked several enterprise station by looking at the site search statistics, one months without several searches.

So the core of small business site to enhance the user experience should be able to quickly provide users with the needs of things, improve their own web page value and product information, optimize their own navigation, so that users can enter the site to know the core of your site, can quickly find their own needs information. Do not put the hope in the site search, Baidu is to provide search, and we are to provide demand, not to find the task to the user, the site itself does not do the user needs of the content construction, the user no longer how to search can not find the things you want. So small business station to meet user needs through the site is not realistic, since it is a small site to play a small advantage, the initiative to user needs to show the user, you are more tired than let users tired, so as to enhance the experience.

Author: wood-Wood seo article from: Http://blog.sina.com.cn/mumuhouzi