Site SEO experience to share: Smart Use tags tag optimization station

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The best internal chain optimization case, in fact, Baidu Encyclopedia of those articles have been the ultimate embodiment. When we search for a keyword, and it happens to have Baidu encyclopedia, then we can get the relevant knowledge of this keyword, of course, if we want to understand more details, you can through the inner chain Baidu Encyclopedia let us gradually in-depth understanding.

(Figure 1)

Above figure 1 in the content is Baidu encyclopedia about "tags" some of the basic introduction, from the figure we can see a lot of text within the chain, these are can point to the relevant keywords Baidu encyclopedia page. As a result of such a rich extension of reading, so that we can in the Baidu Encyclopedia in-depth study, so no matter is the user adhesion and bounce rate, etc., in the Baidu encyclopedia such pages, will have a good performance.

1, from Baidu Encyclopedia of learning the significance of the chain configuration

For us these small websites, want to do like Baidu encyclopedia such rich content extension is very difficult, after all, many web site editors can do a good job in the daily station update is not easy, not to mention more in-depth to enrich the content of the station article extension, that really a little pushy.

Just, if we can in the original station on the basis of regular updates to expand the content of the article extension function, then the overall site will bring benefits. Because if our article can continue to attract users to in-depth browsing, then for those less visible but very reading value of the article to bring popularity, but also for our site to bring the weight of ascension, after all, Baidu has a very important evaluation of user experience indicators-bounce rate.

When the jump rate is high, it shows that the site's user experience is not good, the user quickly jumped out after coming in, on the contrary, if the bounce rate is low, it shows that the site's user experience did a good job, can attract users to stay slowly looking for the various information they want.

Then, when we learn from the Baidu Encyclopedia where the chain configuration method, we can let the site's bounce rate gradually reduced, after all, the user experience in this era, to do SEO work, only rely on a simple chain + article update has been far from meeting the actual needs.

2, use tags tags to increase the meaning of site classification

We update the article, often see tags tags input box, but according to the author understand that many web site editors often do not attach much importance to the use of this tags.

In fact, many sites are now using CMS system, the advantage of these systems is to use the keyword to configure tags tags, that is, as long as you update the article, according to the content of the article to add a few related to the keyword, you can form a tags page.

As the author recently published in the A5 Webmaster Network of two articles on O2O "Use of SEO and micro-letter through O2O business context", "How to use O2O ring trans marketing door?" As long as you click in, you can find the bottom of the article, "Related reading" column next to a list of "keywords" where, as shown in Figure 2.

(Figure 2)

As soon as we click on the O2O indicated by the red arrow in Figure 2, we can enter a list page (Figure 3), all of which are related to O2O. For those who want to know what O2O is, he can read it on this page, enrich their knowledge, and for the A5 webmaster network, it not only obtained a very low bounce rate of high-quality IP, and with the increasing number of O2O tabs, the site in this keyword data fullness and authority will be upgraded; In search engine, this is a user experience is very good site, can give it a higher weight, in order to attract more users to browse the site.

(Figure 3)

3, small Web sites can use tags to increase the number of pages

The above mentioned cases are large web sites, so for our small web site staff, tags tags have any direct role?

As long as we use this tags tag, we can continuously create page content for us. For example, I would like to update an article on the song "in the Water Center" in my website, then when the author finished, as long as the input tags in the keyword column added "KTV must point Cantonese songs" and "George" two keywords, then in fact will be synchronized update three pages, respectively, "in the water central" Article page, "KTV must point Cantonese songs" and "George" These two keywords of the label page, as shown in Figure 4.

(Figure 4)

Maybe at first, we are not aware of these tags tags can bring us any benefits, but as long as we adhere to the update, then with the content of the site, tags will also increase the content of the page, at this time a rich "KTV must point Cantonese songs" or "George" The benefits are obvious because, for a list page, it can be very useful as long as we use it properly.

4, small list page can also play a big role

Many people think that only the content is very rich, illustrated pages can bring us traffic, but this idea is not necessarily completely correct, because as long as we make good use of the list page, we can bring a lot of traffic, as shown in Figure 5.

(Figure 5)

The above Figure 5 is the author in just enter Amoy K network work update A "Love Song duet" page, with the continuous accumulation of time, this post slowly get a relatively good keyword rankings, began to attract traffic in. Then, last month, this post began to explode, every day from a variety of long tail to attract almost 60, 70 IP in.

Through the above cases, we can know that, as long as the use of appropriate, the list page can also bring a steady stream of traffic.

So the same reason, as long as we can constantly accumulate tags tags page, so that it can accumulate into a large list page, when these list pages in search engines to get a better ranking, then the flow of natural will come in, then we can see the time to convert these flows.

5, with tags tags to enrich the number of small web site chain

tags tags in addition to the relevant classification of the list page, there is a very good function, is the chain role, if we use the CMS system has its own internal chain to set the function, then when we put the keyword and this tags page link into a separate links within the chain, We can bring rich extended reading for our website.

For example, "KTV must point Cantonese songs" This tags list page has hundreds of songs in Cantonese, when this keyword appears in the article page, it can attract viewers to click on it for extended reading, which can reduce the bounce rate, but also make these traffic for more pages weight.

Through such a cycle, we can continue to bring the weight of the site to upgrade, after all, the role of the chain is to allow foreign traffic to the site within the page weight, and then drive the overall ranking of the site rise.

6, summary

In the site optimization process, as long as we grasp the details of the problem, we can bring a very good effect, tags tags used is one of the problems worthy of our attention, in the Web site editors, if you can use this label page, not only can we add pages, But also can bring the flow of ascension. Therefore, I hope the author of this idea, can not too much attention to tags tag friends to bring some inspiration.

The author of this article Ilovegoktv, reproduced please indicate the source, thank you for your support.