Site size difference: Talk about the site optimization of large websites

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One of the most important ways to get traffic from a large web site is to collect rely on a large number of long tail keyword to obtain traffic, but a lot of large sites included are not sufficient, or even half of the use of IIS log tools to view, can also find some pages have problems, spiders even a few years have not arrived, then how to talk about the inclusion and ranking it? For small sites, even if the site structure is not very good, internal optimization is not very sound, but can also include most of the pages, because the content is too little, the page structure is simple, so it is not difficult, but for the scale of the site, the inclusion of the problem is no longer a simple problem. Below from several aspects and you discuss.

URL optimization: Optimize the URL is not difficult, but it is meaningful things, we can see more and more sites are optimized URL structure is very simple to understand, easy to crawl, especially many of the shopping mall, the previous URL path are very complex, many parameters, are now optimized very well. Although spiders also crawl dynamic Web pages, but if made static, for a large number of internal pages of the large-scale web site, spiders will be able to reduce the crawling a lot of burdens.

Optimized typesetting: The important purpose of typesetting is to make spiders crawl more smoothly, grab the content better get ranked. Layout problematic site Long tail ranking will be directly affected, such as the same weight and included, the layout of the page to get a higher ranking than the general layout page. The main factors that affect the ranking are the reasonable use of labels and whether the important content is prominent (for example, by the left and the front).

Optimize the page: page is very important, if the site more pages, a lot of spider pages can be reached through the page, in general, not more than three to four clicks, if the number of clicks can be reached, then for spiders will give up crawl and included. General optimization of the Web page needs to start from the program, such as one to very page, the bottom of the best 10 to 100 of the page-flipping structure; another aspect, is through the small class of methods, more divided into a category, can reduce a lot of clicks, so that spiders more easily crawl and included.

Noise reduction Optimization: noise reduction optimization is mainly to reduce the redundant program code, the general optimization is the focus of JS and CSS, some of the flashy features are removed, the necessary JS package into the JS file, the table layout of the page changes to become CSS, less use flash and Ajax scripts, we can think, If this code is used in the Inner page template, then if there are 100w and inner pages, then the equivalent of adding 100w such a program, for spiders, if the page optimization, will save a lot of time for the inclusion of other pages.

Robots optimization: This is a lot of webmaster ignored, a Web site, if the function is more powerful, then most likely the same page for multiple URL paths, such as price, color, size and other attributes of the page, the high degree of repetition, such as static, pseudo static and dynamic between, there may be this problem, So it must be in the robot file to prohibit the search engine on the page request and crawling, which is also very helpful to improve the collection.

Nofollow Tags: for small sites and large sites, the use of nofollow or not is very different. Because small sites generally include no problem, small site itself content is not much, and large sites are different, many included are obstacles, so to focus on the weight, the Spider Guide valuable pages, for some worthless links to nofollow off. Large web site after the use of nofollow will know the importance of it, although it can not save you the PR value, but must be able to accumulate weights, the weight of a reasonable allocation, we can look at a portal channel page, nofollow use very appropriate.

Basically summed up here, in fact, the site's optimization of the core are similar, but different sites, the effect is often different. Different industries, different sizes, will have different results. Some webmaster feel that a lot of basic things are not important, in fact, the basic things often in your site to achieve a certain scale can play a role. Well, today's article will be shared here, and then continue.

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