Site snapshot back, are you one of the members?

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As we all know, every Thursday basic is the day of Baidu update, whenever this day comes younger brother I am trembling, do not understand this update I will have some of the sites will be mercilessly affected. Perhaps the luck is better, for a long time younger brother's on the website on hand did not appear any particularly big problem, but in these two days, Doom finally descend to my head.

On October 24, 2013, about 10 o'clock in the morning, I had a snapshot of a website on hand, and at first the snapshot was back just a week ago, and as time went on, the snapshot was back to the end of last year, and so far The snapshot back has become the October 15, 2011, please see the following figure:

Baidu snapshot back to the problem, I also asked a lot of friends I know, found that they in this week's update did not hit the gun, only I this site was selected by Baidu as a "lucky", I have to say that my luck is really not the general "good".

When it comes to snapshot back, I have to mention that in one months ago that Baidu big adjustment, according to incomplete statistics at least nearly 10% of the site was affected by the algorithm, are more or less produced a snapshot of the situation. So what is the reason for this large-area snapshot back? The Xiong blog has made a bold guess, probably because of the following:

One, Baidu algorithm adjustment of accidental injury

Relatively speaking I personally more inclined to this view, although the official Baidu has always been stressed on the snapshot of the update speed and can not represent the weight of the site, but in the actual sequencing process we can find, usually in the first page of the snapshot is basically within three days. And the vast majority of people including myself also think that the snapshot of the Web page is backward, it means that the site was the precursor of Baidu down the right, so the normal situation of the site snapshot is not a large range of setbacks, but also only Baidu algorithm adjustment of the accidental injury can be explained.

Second, the results of the adjustment of the algorithm

Since there are accidental injuries, there must be results. The first few months of time, Baidu successive algorithm into a number of large changes, and this time the Baidu snapshot large area of regression is due to the adjustment of the algorithm results. Filter the site again.

In fact, whatever the reason, what I want to say is how to deal with the situation of the snapshot of the site, I think this is the majority of webmaster friends are concerned about things, so I also put forward some of the big suggestions.

1, check whether there are excessive optimization site itself, the site's excessive optimization is the most likely to cause a snapshot of the site back to the cause of the regression.

2, check outside the chain point, whether all point to the homepage of their own website. Do not feel the home outside the chain more for snapshots of the update will bring great benefits, but also a large number of external links to the home page is also easy to cause snapshots backwards.

3. Content quality check. For search engines, the quality of content is its horizontal value of your site is an important standard, and when the quality of your site content is falling, it is easy to create a snapshot of the phenomenon of regression. The quality of the content is likely to fall because you too much plagiarism, too much collection, the user too much junk information caused.

4, the structure of the site adjustment. In the recent web site into a relatively large or URL structure, or Web page layout structure, or keyword positioning structure and so on a large adjustment, but also easy to cause a snapshot of the page back to the file.

Synthesis of the above four points, everyone as long as the problem is carefully checked, will be resolved after these problems, supplemented by high-quality content and the combination of high-quality outside the chain, I believe that will not be able to take a long time to the site's snapshot back to normal.

"Xiong written on October 27, 2013 20:36 P.M., the article copyright belongs to the Catalogue Pavilion website directory all, reprint please specify the Source: http://www.muluge.com/ncseo/315.html"