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What is a sandbox phenomenon? Typically, the long-term stay of a site snapshot is not immediately updated. At that time, the rankings are also unsatisfactory, and even a serious decline in ranking phenomenon, is generally considered to "drop the right" performance. However, does the website snapshot sandbox really have the disadvantage? What we have to say is that if the search engine sandbox is properly used, the hidden opportunities are more likely to be the cornerstone of the ranking of websites.
One: Why is there a sandbox phenomenon
Website optimization said simple and simple, but difficult to say, search engine sandbox is a typical performance. Deliberate evasion, but avoid the unavoidable, and the natural optimization, but not easy to appear. So what makes the appearance of the sandbox, what kind of sandbox will be hidden in the big opportunities? First of all, the point is that cheating creates a sandbox phenomenon.
A: More serious impact of the site revision
In the course of website development, avoid several revisions, including template replacement, optimization keyword, title of the revision. And the above points are seriously affecting the search engine normal index of the revision, after the revision will often appear a few days or even dozens of days of "sandbox" period.
B: Serious server access issues
The stability of the website server is directly related to the height of the website development, it is not polite to say, even if you stand to do the cattle, if not a good server, the final short is no exaggeration. In the process of website construction and optimization, the content, structure, outside the chain if the optimization in place, but still appear "sandbox" phenomenon, the reason is to find the server is caused. Search engine is unstable, easy to bring what kind of harm to the spider? Slow open speed results in index failure or "half index", which causes the site structure in the site snapshot optimization is not complete, or always face indexing failure, and make the spider gradually lose appetite.
C: A short time to increase the number of outside the chain
Although the chain for the emperor, but the chain is really the more the better? In SEO optimization There is an unwritten rule, generally not recommended in a short period of time to do a lot of outside the chain, unless the site has a higher weight. Why is this analysis? Many practices have proved that the general Web site if suddenly become hundreds of or thousands of increased outside the chain, will appear "sandbox" phenomenon. Just like a child suddenly got hundreds of dollars, the other people do not think it is stolen? In the search engine optimization of the outside chain construction, although some funny, but the same.
D: The site has not been updated for a long time
For a frequently updated site, search engines will pay more attention, and even the article can reach the effect of seconds. Conversely, for a longer period of time does not update the site, its site snapshot time will be increasingly slow, to the end even in the large update, the site snapshot into a long stay. Follow-up even do content updates, can not restore the site snapshots, why? The site has fallen into the search engine "sandbox" and has been included for a longer period of observation. But the author thinks, this observation period has many factors to have the influence.
E: The website Industry category Trust degree is low
Have to say not all web search engines are given a higher degree of trust, in some industry sites, search engines for the observation period or longer. Even if the optimization is slightly improper, it will fall into the sandbox, such as: medical websites, military websites and so on. Although the comparison makes people helpless, but the search engine is also the last resort, although the content involves sensitive and safe things.
Two: Why hide a big opportunity
Why is there a big chance hidden behind the sandbox? The above points we did not talk about cheating in the search engine sandbox examples, such as (collection, piling keywords, even sprocket station group, etc.). As a result, we have a common sense of "the quality of the website is good enough". For an excellent site, the search engine is given a higher weight, however, due to various factors to make it and the adverse factors flat or burden, and resulting in the search engine sandbox. If you find the root of the problem, and solve the problem, the final will often in a very short time to restore their own weight. By then, it would be difficult to get the rankings. Just like the author friend of a website, because the server is too weak to attack ability, finally forced to replace the server. After a half month of search engine sandbox phenomenon, there is only one included page. But half a month after the website snapshot reply, the key word jumps to become the similar first, this is "the sand box" hides after a big opportunity.
Binary network to join hands with Shanghai Network company Pilotage Technology (www.joyweb.net.cn) that: the site dropped into the sandbox does not matter, the key is to see whether to solve the problem in a timely manner. For the Sand box by K site, can only say that in a short period of time did not find the root cause of the problem, it eventually led to serious problems and was K. Sand box is not harmful, in fact, for the site is the drawbacks of the early warning bell.