Site title and content page title how to write is an art

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It is estimated that many people see Yun Jinsong This article title will be baffled, that the site title and the title of the page is nothing more than the theme of the site or article written on the end, how will it ascend to the height of the art? Do not worry, let small series from the following four points to analyze, we have to judge the title of the writing is not an art, how important.

1, according to the website planning

Site planning here is not a site structure, but what you want your site to achieve. For example, some industry stations are for 2 to 3 keywords ranking, will be a few keywords to do up, there are traffic on it, there are some sites to build brand-oriented, not deliberately set the main keyword. The two planning design of the site title is different, first of all, set the main keywords of the majority of the industry station, Enterprise station, the goal is clear: the shortest possible time to get the ranking, to obtain the flow, and then complete the transformation. In response to this goal, the title of the site must be the main keyword into the title, the specific wording below to specifically say. Another kind of web site planning is to build a brand as the goal, there is no specific key words, such as Lou Blog, its title and no keywords, but highlighting the brand words, but ranked very good. The following key points will be discussed in these two different plans respectively.

2, homepage title

Now to talk about how to write the first page title, that is, the title of the site. For websites that set the main keyword, then you will be the main keyword into the title, the general will set up to 3 main keywords, of course, how to set up is also fastidious, such as Xi ' an website optimization, Xi ' an website construction, Xi ' an website optimization company These three main words for example, can be divided into writing, the middle separation, Many sites have such treatment, there is a way in fact a lot of seoer also do not know, Yun Jinsong here for you to share, is based on the search engine participle principle, the 3 keyword fusion for a keyword, can be set as: Xi ' an website optimization company, according to the principle of participle, including 3 main keywords, So the title of the site is more concise, we know that the title is a word limit, more than will be intercepted, so this also simplifies the title.

3, the inside page title

There is a difference between the writing of the inner page title and the title of the homepage. Believe that many seoer have seen some of the site inside the page is not set after the title, which leads to a consistent page title and a large number of duplicate content. So the content page title must be written, the correct wording is the title + site title. The title of the article is to synthesize the general purpose of the article, as a composition of the topic, of course, SEO for the title is to add keywords, especially for brand-building sites, to get the flow ranking, we must rely on the content page of the long tail word ranking, according to the long tail effect, Long tail words to obtain traffic and the main keyword to obtain the flow is quite, this is why the site title does not set the key words reason.

From the above analysis, we know that the title of the content page is basically the same, only the title of the homepage of the website is written for different planning, writing method is a big difference, and no one who wrong qualitative, only suitable for their own planning is the right design, so don't underestimate the title of writing, it set reasonable or not, Related to your site rankings, site title and content page title how to write is an art, this statement is no exaggeration.

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