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The website title is the customer from the search engine first sees your website the place, your title good or bad, directly affects the customer to visit your website discipline. When users look at the results in search engines, generally he doesn't value your rank. And it's important to see if he's looking for information from the headlines. If there is one he will click, without which he is very likely not to click.
Site Title Code:
To optimize the title of the website, we should consider six aspects in the writing of the title of the website.
1, stand on the customer's point of view
Stand on the customer's point of view, you need to make your site title so that customers will not be interested in your site after reading. If your headline user doesn't feel like it after reading it, chances are he won't be browsing your site.
2. Use your own business name or website name.
Generally a customer first access to your site will not have the habit of collecting. Even entering many times does not necessarily collect your website. Then a user enters your website for the first time, after he remembered your website, wanted to visit words, your that keyword rank did not have. What do we do? This makes it easy for you to lose a subset of your customers. Then give your site a good name, the customer can visit your site through the name of your site.
For example: your website xx. After the first visit of others, need to visit later, he can search vegetarian xx.
Site name to note:
(1). Convenient memory If your name is long and cumbersome, the words are not good to play. It's hard for users to remember you.
(2). This name you want to make sure you are easy to optimize to search engine first. Apart from the simple name, you have to make sure that when users search for the first time you see is your site. Otherwise your website name loses meaning.
Of course, some of the stations that want to do traffic are not necessarily used. But some service-providing sites, especially the company's site, are important.
(3). Use area name or service group scope
Regional names are especially important for businesses that serve local communities. If your business scope is predominantly local, add the region name to the keyword portfolio, such as "Beijing Moving Company".
If your range of services is based on a certain group, then you need to add your range of services. such as "Beijing Primary School Tutor" "Beijing Junior High School Tutor"
4, view the competitor's website title
Good places to learn from, but need to pay attention to, must not and competitors of the similarity is too high.
5, the title can only not have nothing to do with their own keywords
Many people like to see other people's keywords good or to see which keyword index high, it used. But do not consider their actual situation, such as you are doing primary school tutoring, your keywords to appear in the "High school tutor", obviously even if this keyword to the flow and the service you provide does not matter.
6, control the site title of the number of keywords and frequency of occurrence
The number of keywords in the general website title is 3 or so. Because the content of a website homepage is limited. You have too many keywords on your home page. The contents of the home page cannot contain them entirely. Too many keywords, search engines will also think that the theme of the page is not clear, this will spread your homepage a keyword ranking weight. For some of the best keywords can be placed in the Directory page or content page. Optimizes each catalog page and content page.
We all know that the keyword that we search for in the search engine, title and description will be shown in red font. If your keyword is outside the word number of the search engine display, then the customer is likely not to visit your site.