Site to reduce the right factors and how to deal with the right to fall?

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SEO is a subject, is a technology, in the process of doing SEO, the site is down right can be said to be every webmaster must experience things. The site is not a terrible thing to be right, as long as they handle properly, then can be a comeback. So today I would like to tell you how to deal with the site down right?

1, why the site will be down right

First of all, let's think about a problem: why the site will be down right? In fact, the problem is very basic also very good understanding, search engines, in order to give users a better index experience, better information display, will not conform to the rules of the game site for certain penalties. That is not to rank. We do our own station, is responsible for the user.

SEO is a constant change with the algorithm of a technology, the algorithm will always change, if our site cannot keep up with the search engine algorithm adjustment, then we will be eliminated.

2, site-punishing degree

Site is punished divided into phased down right and be K

The so-called drop right, simple point of understanding is a search engine on the site of a punishment. The right to drop is an indication of the phenomenon, we have to do is to see through the phenomenon of nature, find our site down the right reasons, and modify. What is the manifestation of the right to fall? Many people will feel the weight of 1 into 0, all the keywords are not ranked, this is the right to drop. Here, in general, we can judge whether the site down the right: more than one target keyword ranking of more than 10 decline. We can generally judge the site is down right. This is a simple and crude way of judging. Another is that all rankings are none.

3, the website true and false down right

In fact, the site down right into the real right to fall and false down the right two kinds.

True down right not to say, must be violated the scale of the search engine caused the site to be punished. "False right to fall" is another matter.

First, we must establish such a thinking. Site down right is not necessarily a single reason. Not to the last resort, can not be a major revision of the site. If it is false drop right, moved the content of the website, such as meta, friendship links will lead to the right to drop.

Here are a list of three kinds of false right to reduce the factors.

First, the server is unstable.

Server problems caused the site to open slowly, and sometimes not open, it will lead to crawling when the spider is not smooth, to give the site "observation" processing, the keyword ranking will decline. What needs to be done is to check the server's problems or change the server for better. Then the update is updated, and the outer chain continues outside the chain. Viewing the IIS log, viewing the HTTP status code is a good way to determine the server problem. IIS logs are not supported in general server space because the server business does not automatically turn on IIS logs to increase server consumption, taking into account CPU, memory, and hard disk consumption. At this time the webmaster to open their own IIS log, and can not wait for the problem to open, IIS logs need to open the new station, so easy to query. The HTTP status code appears at the beginning of the 500,504,503 and 5 as the server is unstable.

Second, the natural loss of the chain.

We know that the chain is the life cycle, where the natural loss refers to some of the contents of the chain is artificially deleted or outside the chain platform system automatically updated old information caused. A certain number of external chain loss will cause the site down right. What needs to be done is to continue and keep the chain.

Third, the search engine's natural data is lost.

Search engine all the time to deal with hundreds of millions of statistical data calculation, and constantly upload, download data, such a large number of data, data errors or unsynchronized phenomenon is very normal. especially Baidu. At this time stationmaster need to do is to wait quietly, change to do god horse or do God horse, not anxious, change the title even delete some links, leading to the real drop of the right.

4, how to restore the right to fall

We know that the search engine launched last year, the Green Luo 1 and 2.0 algorithm, the attack is the chain, one is a friendship link trading, a soft text, this shows what? We can reverse thinking, this shows that the chain of the role of the ranking is very large, or search engines do not have to make a big effort to carry out a blow.

Pomegranate algorithm and Spark program is the quality of the algorithm for the page, which also shows that the quality of the page is also a very big role in the rankings. The more hit what, these factors for ranking more important, therefore, we do not be hit not to do, but to improve quality, do, do fine, the core of the chain is to guide the effective flow, the core of the site is to solve the user's index needs.

Is down the right we webmaster expected, is to restore the rankings as soon as possible, to restore rankings, we must know what principles can not be violated, which operations will cause the right to fall. There is a way to solve the right to fall.

5, the time to reduce the right to recover

We know that every Thursday is welcomed the weekly update Baidu, the rankings will generally be in Thursday Friday float. Baidu calculation is weekly update and monthly update to two time nodes. If we have a problem with the rankings, we need to start from the last week to date back to the last month (one months is Baidu for your site to carry out a comprehensive in-depth crawl calculation of the time node), which roughly 30 days before and after the time, what is the operation of this period? Will directly affect our ranking after 30 days, If the cumulative one-month Site page problem, such as dead chain took more, page repeat more, collect content, anchor text link abuse, empty page, no content page, hidden link, back chain too many and so on and outside of the chain, such as, friends chain anomalies, outside the chain is not stable, the quality of the chain is low, and so on these factors, Inside and outside the station factors are in the next one months, in-depth crawl computing time node, to rank down form show let everyone see.

6, reduction of the right to restore the summary

Therefore, we traced the operation of the previous one months, found that the offending clues, changes, such as Site page problems, navigation problems, low quality page problems and so on these factors, we modify in a timely manner. The loss of the number of outside the chain to reduce, we have to make up, the quality of the chain to improve quality, garbage outside the chain shielding (through the webmaster platform), friend chain implicated, need to delete .... We list all of the previous operations and then troubleshoot, find our core violations, make changes, and then next month, our station will recover. That is to say, the right to fall to restore, the time period is one months a little more. Of course, this is only the general practice of the site.

7, common misunderstanding analysis

I often interact with others in the communication group. A few days ago found a few students site problems, but also common SEO misunderstanding. Here with you a little mention, Hangzhou regaling classmate is to do machinery industry, about his website update articles and snapshots of the problem, the situation is like this, he said recently ranked off let me help analyze what reason. One of his daily operations is to update the article, the update is basically corporate news. Everyone think about, a sell mechanical products, update corporate news? Anybody see that? We do the product ranking Update Enterprise news, sound incredible, and then, regaling classmate said, I update the Enterprise news as a technical article to update, is related! Think again, corporate news column more new technology articles, Have you considered the relevance of the title and content of the column? There is a joke saying: You do seo so hang, do your family know? Summary Myth 1, do not update the relevance of small content, we have to do accurate content.

From Taiyuan on the road classmate, about Baidu know the problem. What I want to say is, Baidu knows, when the user has the question and answer demand time (generally is the industry competition small industry reason), Baidu knows can obtain the good rank. But a new enterprise, new products, users do not know your case, he will see your negative information, for users such a brand effect of negative lethality too much. You do 20 Baidu know, there are 15 negative information, users will be to your brand how to look? Therefore, the controllability is poor, the negative information many promotion way, we do not suggest to do. Summary Myth 2: New products, negative lethality with an enemy hundred. The controllability of the outer chain platform is very important.

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