Site weight is not equal to keyword ranking

http://www.aliyun.com/zixun/aggregation/8463.html "> website weight is not equal to keyword ranking.

Recently through and a few friends of the conversation, found that a lot of people to the weight of the site has entered a misunderstanding, think the weight is ranked, in fact, not as far as possible, the difference between the weight and ranking is still full.

What is the weight of the site? Weight is the importance of the site in the SEO, authoritative. SEO gives a treatment to a website. English: Pagestrrngth. And ranking, mainly a specific keyword in Baidu above the ranking.

In fact, we can understand the weight as a site's visibility, as our real stars or well-known 1782.html "> Brand Enterprises." And ranking, is the star said or brand enterprise products. Obviously, the same words, different people say that the weight is different, the same products, different brands of its value is different, which is the relationship between weight and ranking.

Back to the site, we can also understand that, in a high weight of the site, its various pages ranked high. Note that this is about individual pages, not single pages. Of course, there are many factors affecting the page ranking, including page optimization, outside the chain, etc., but a high weight of the site, its various pages with a good congenital advantage!

To give a simple example, the current free novel Web site, Baidu included tens of thousands of hundreds of thousands of of the ubiquitous, but these novels have only a few days of poor hundreds of IP. If you stand on a high weight, tens of thousands of hundreds of thousands of page rankings at the same time, the flow soared to a hundred thousand of is very normal things.

Now many webmaster is entered a misunderstanding, only care about the ranking of the home page, select a few popular keywords, through a variety of means to its ranking to do it, so although every day can come to thousands of of thousands of traffic, but the ranking is not stable, and very easy to be punished by Baidu, but this keyword ranking, the overall flow also disappeared. And if you pay attention to the whole station optimization, as long as the weight up, tens of thousands of pages, a day to tens of thousands of traffic, it is very relaxed, and very stable, this is the long-term way.

So, how to improve the weight of the site?

1. Time of the website

Site from the search is included in the beginning, every day is the accumulation of value. This time is like the course of life, and there are record files. If there is cheating or other adverse effects. The time is longer and the effect is not obvious.

2. Domain Name

Domain name suffix gov edu, domain name time, domain name factor is smaller, because the average site is rarely considered. and the existence of domain name time is no way to change.

3. Website content

Content is the most important factor, there is no content, the site has no meaning.

The purpose of the search engine is to provide the most accurate quality content to the searcher, which is the most important technical means of the search engine winning in the fierce competition market, so the content optimization in the website optimization is to make the content of its website have value, at least should let the search engine think so.

If the content is collected, such as a variety of novel reading Network, then from the program and structure, try to distinguish with others. If it is less information, then try to fake original.

In fact, the most important thing is your site's theme and classification. If this is the case, the space is not enough to grasp. Most of the sites are fundamentally about to fall into this.

4. The stability of the website

A site that is often not open, in the eyes of the search engine, will not be a good site. Even the opening speed of a website is an important issue. This is a big impact. So in the hosting or looking for space to use snacks, not to cheap that only dozens of dollars. If the site benefits high, stop a few hours of loss is much greater than some small profits.