Sites without traffic must definitely not survive.

Source: Internet
Author: User
Keywords Website loyalty
Tags .mall anchor anchor text content customer customer service domain domain name

For any web site traffic is a site premise, no traffic is certainly not the site can survive, then where do we get traffic? In fact, many webmaster friends will be considered a search engine, this view is not much of a mistake, because the vast majority of the site's traffic is obtained from the search engine. Take Taobao for example, Taobao can be said to be a relatively high visibility of the site, its domain name is the double spell user-friendly memory, but by entering the domain name to visit the number of Taobao is still very few, the vast majority of users are searching through the search engine Taobao into its website. But after all, using search engines to search or users, so fundamentally speaking or users to our site to bring traffic, so how can we gradually improve the flow of the site?

When it comes to improving the flow of the site this is every webmaster are very concerned about the topic, a site from the search engine to obtain the flow is limited, when a site's keyword rankings are gradually stable to reach the bottleneck, then the daily site from the search engine to obtain the flow of the steady state. When the site's traffic gradually smooth, then want to let the site's traffic gradually improve, this time to consider other ways. What are we going to do next? At this time the user's loyalty is the focus, only from the user's point of view to improve the user's loyalty to the site then there will be a new breakthrough. Because search engine keyword ranking to get traffic is our first step to promote the site, when the keyword stability after the user's return visit rate is our key task, as long as the user's loyalty to go up, then the site's flow and conversion rate will be steadily improved, Below we will introduce how to improve user loyalty to the site.

Improve the quality of Web site content

Although this topic is a bit of a cliché, but love the stars here or have to say, because a site to retain users so first should have capital, so the site must have sufficient content to meet users. To improve the quality of the site's content, first of all in the update of the site's article must maintain the original article, and the article should have substantial content, remember that the article can not be casually paste copy. Even if the webmaster friends do not have the energy to write original articles, then false original articles should also be based on objective facts, so that users can gain when reading is the hard truth. Here to teach you a few writing articles when the small skills, first in the article as far as possible to add pictures, because users like to see the article, in this point is also a search engine more like, so it is an original article everyone should also be observed from a small point of view the user's preferences to meet users.

The conversion rate of the page inside the website

Although the homepage of a website is the main entrance of the website to obtain traffic, but we can see from the daily traffic monitor, the website's internal page brings the traffic to the website is also very objective. For us to bring the flow of these pages, we can focus on the relevant areas to do the link on the page, where I said not to add the link to the article page, but in the article to add relevant text anchor text navigation. However, when you need to pay attention to the article changes do not too big to prevent Baidu next time to update the page will be included in the page deleted, then it is too much to lose. In order to avoid the inclusion of the page is deleted, the proposed specific actions are as follows: In the article on a number of professional words for a simple description, in the description do not directly add to the relevant pages of the link, to the anchor text to be appropriate guidance, but also pay attention to the article in the number of anchor chain, do not deliberately to join too many anchor chain connection, At the same time in order to attract the attention of users, it is recommended to change the color of the anchor chain, so that it will be better to attract users ' eyeballs, but remember to have a degree. That's all. After this, then will use the site's inner pages to the site to add a higher conversion rate, and ultimately to bring profits to the site.

Add online customer Service advisory services to the website

The function of online customer service consulting can greatly increase the user's experience, on the one hand, when the visitors do not understand the place can be answered at any time, on the other hand is to increase the user's viscosity of a performance, but also their own communication with customers, so that the site's users can better experience the content and services of the site, Also contribute to the improvement of the website conversion rate. It may be said that there are many webmaster friends are not very understanding, love the stars here to give an example to illustrate, such as my site is to do tourism services, then we may be added to the site some of the travel strategy, although our introduction will be very detailed, but some users will not be able to read friends, This time the online customer service consulting function is very important, when we carefully to explain to users that they do not understand the place, then the user's awareness of the site will be very high recognition. May be many websites now have no conditions to improve online customer service consulting conditions, but this is just for the vast number of webmaster friends to provide a train of thought, and a steady increase in the flow of Web site needs all aspects of the results of continuous efforts, only to do the details, then to improve the user experience and the conversion rate Thus the stickiness of the website user is improved.

Finally, to improve user loyalty to the site is also to improve the user experience is very important performance, that for the general site, the target users of the group itself is very small, so we have to strive to retain every user, so that every visitor into our loyal users. In order to improve the user's loyalty, we will improve the experience of the site users, the intention to serve every visitor to the site, so that they feel the benefits of the site, so that the user's loyalty can be steadily improved.

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