Six Aspects of website optimization

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Search engine algorithm is constantly evolving, webmaster need to understand what factors affect search engine rankings, and strive to make the user experience better. Website optimization is not only a simple SEO, it integrates technology, marketing and customer service skills to meet the needs of consumers and search engines. First Contact site Optimization people will feel a wide range of optimization, do not know where to start, I hope that through the establishment of a framework to optimize the site into a logical connection and easy to manage the six aspects.

1. Visibility to ensure that the search engine can read the content and set up a Web site index, including the submission of sitemaps, optimization robots.txt writing, titles, tags, efficient and reasonable internal links.

2. The effectiveness of the search engine to judge the quality and value of the technology ranking factors, familiar with Baidu, Google search engine optimization guide. Attention to easily overlooked places, such as: Server stability, page load speed, Web page code access, 404 pages.

3. Relevance will be the Web page and content with the keyword trends match, including hot keyword research, competitor analysis, search rankings trends, links to related sites.

4. The diversity revolves around the core keyword, completes the long tail content the establishment, closely follows the hot news, establishes the two level directory the blog or the forum.

5. Participatory use of a variety of resources to promote information, forums, blogs, QQ groups and other channels to promote the network, so that the online audience to join the exchange, contribute to new content.

6. Epidemics encourage readers to use social-sharing tools such as RSS feeds and bookmarks to spread content and expand influence.

Framework helps us to establish structural planning and analysis. Website optimization is a variety of work, different optimization methods of impact and impact, so need a close combination of the program. The above six aspects of the above are not isolated, but interconnected, linked into a ring, using the overall framework to consider becoming particularly important, the site optimization of the small skills are many, the first strategy is based on these six aspects of the basic optimization work done. Original articles such as reprint, please specify: reproduced from [http://www.zuqun.org/]