Six basic principles of website construction of marketing Enterprise

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the development of the Internet, China's vast number of small and medium-sized enterprises to enter the era of network marketing is speeding up. Marketing site is the development of the site, integrated a variety of network marketing concepts and Web site operations management methods, not only pay attention to the professional website construction, pay more attention to the whole process of website operation and Management, is the enterprise website construction and operation and maintenance integration of the whole network marketing model. Small and medium-sized Enterprises have an independent enterprise Web site or E-commerce platform in the proportion of the shop reached 43%, overall, the small and medium enterprises operating level of the site is low. Most of the SME website update frequency More than one months, just an image project just, and not very good to promote the enterprise network marketing benefits. The author according to own work experience, summed up the following points about the Marketing enterprise website construction Notice and basic principle, and everybody share.

First, the user experience is the most important

Site visitors are users, many of the primary marketing agencies to make the site offensive, just to show the search engine, this site is not really the real meaning of the marketing-oriented enterprise site! In traditional industries, people with a little experience understand the importance of packaging to sales. Similarly, for network marketing, corporate web site aesthetic, Easy-to-use and so on, will have a great impact on users. Never hurt the user experience for a variety of reasons, including the search engine's ultimate pursuit of the user experience. Enterprise Marketing website Construction should pursue the best combination of search optimization and user experience! The hottest job in the Internet industry today is product managers, as well as the importance of user experience.

II. website structure and product display

Good site structure, not only convenient search engine, but also for the convenience of users, marketing site must be reasonable use of bread crumbs navigation design, do not let customers in your site lost, always tell users where the location and return to other channels of the method. The biggest aim of the marketing enterprise website construction is to promote the enterprise product sale, so the enterprise product display becomes the important item which cannot be neglected. It is recommended that small and medium-sized enterprises take photos of their own pictures, to have authenticity, otherwise it will be self-defeating, not worth, avoid! Take one's own photo to ensure the quality of the picture, and the other is to avoid copyright disputes. Many times, the words are not as convincing as a picture, and the pictures increase the trust degree more than the text. In addition, you can insert the appropriate video content in the product introduction, multimedia interactive display effect most easily impress customers.

Third, reasonable release update information

There are quite a number of corporate websites will have corporate news this column, the rational use of enterprise information can increase the trust of enterprises, and unreasonable use will take the opposite effect. Corporate news content to be constantly updated, the article content to report some of the dynamics of the enterprise, which is best equipped with pictures, illustrations more your corporate web site to add vitality, do not look at the enterprise news is a few years ago information. Many enterprises after the construction of a good website, regardless of the question, nature does not have any role in the business. For long-term not updated corporate news do not use the news to add the date of the function, do not update themselves do not let others see out. The Enterprise website is best to have the professional maintenance, can play the value.

Iv. Strengthening user communication links

Flow Change Order, efficient communication is the key. Communication with customers is not smooth is the network marketing conversion rate of the important reasons, not one. The author survey found that the current small and medium-sized enterprises to carry out network marketing, customer communication link is the weakest one, seriously restricting the marketing effect, become the bottleneck of the flow rate of conversion. Recommended corporate web site using QQ, hope and 400 telephone, etc., to facilitate customer contact, in addition, 400 phone calls are not expensive, recommended to the "speed of power" to understand. Handle 4,001 must choose similar speed 400 telephone network (www.vip400tel.com) such an official authorized agent, can guarantee the security and stability. Communication links in the transaction before the achievement of an important role, the previous work done well, more traffic, and customer communication is not smooth under the circumstances is difficult to translate into effective orders.

V. Differentiated marketing outstanding advantages

Differentiated marketing core idea is "subdivide the market, target consumer group positioning, import brand to establish corporate image", this is the ultimate goal of marketing-oriented website. With the maturity of the market and technological progress, most of the industry and products are stereotyped, the same. On the quality, on the price, on the basic services will not have much difference, then why do customers choose your enterprise products? Fast win media remind business owners again, differentiated marketing is a way to enhance the competitive advantage of enterprises, it is important to highlight their own enterprise products and other enterprise products, the site "magnified" the difference, Let the customer remember you, tell the customer the reason for choosing your product.

Six, the authoritative website publishes the information or the link

Visitors for the query Enterprise trust often use the search engine to view the relevant information, such as the credibility of corporate reputation, past transactions and customer evaluation. In order to increase the trust of the enterprise, you can find local or industry or everyone is familiar with the authoritative website to publish information or establish links, this will not only increase customer trust in the enterprise, but also to the site's search engine rankings help. At present, most of the domestic enterprises are recruiting part-time staff maintenance sites, can help enterprises to deal with information release and establish connection work, the effect will be more ideal and intuitive. In addition, enterprises can also be appropriate use of upstream and downstream partners, to establish a number of links.

In short, enterprises to carry out network marketing, marketing-oriented enterprise website construction is imperative, its purpose is to sell products or provide services, if you do not have a qualified marketing site, then your business Network Marketing Road will be difficult to go on. An ideal corporate web site, from a trustworthy point of view, your corporate image in the hearts of customers the more perfect, the higher the trust of your customers, network marketing conversion efficiency will be better, this than we do some meaningless ads better!