Six directions to maximize your title

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Believe that the new and old Seoer are very clear site title keyword is our site page key information, its impact on the site in search engines can see, but also search engine to judge the relevance of the site is an important indicator. You can see that the title of the site, for our site's weight ranking has the effect can not be neglected, and how to let our site title to maximize the effect, I mainly summed up the following six principles.

Keywords layout of website title

The layout of the site title is very important, in general, the more our keywords are in front of the title, the weight obtained is relatively high, we can optimize the word layout in the top of the title, and some enterprises brand words because of low competition we can put at the end, It also fits the visitor's reading habits, but if you want to make a brand name that is a mainstream brand, you need to reconsider. The author suggests that the layout should be placed in the front of the title, so as to increase the visitor clicks. In general, how to layout the key words, or to adapt to local conditions to take into account the actual situation of the product.

As far as possible complete overview of Web site content within the specified numbers

Title has a certain number of words limit, we try to use title to maximize the content of the site to our visitors, such as our site is about female beauty makeup products, I think we use the keyword "female facial beauty Skin care products" far more than the use of "beauty products" More likely to cause visitors to click on search engine results because using the former is more consistent with the visitor's search habits than with the latter, and it is easier to get accurate target visitors. So in the site title use as much as possible to use the relevant specific keywords as title, so easy to make searchers more easily find our site, enhance the click rate.

Third, skillfully borrow the separator to improve the readability of title

Common site delimiters We use punctuation such as "|"-"_" and ">", so why do we need to use these symbols? We can make an explanation from SEO and ueo, the separator can make our title more concise and clear, let search engine at a glance, This also allows visitors to our site to improve the readability of title and increase the friendliness of visitors.

Iv. Analysis of key words click and transform

Analysis of key words of the Click and Conversion analysis is not a simple job, we need to analyze a lot of data and practice to get more accurate results, in this regard the easiest way is that we can through PPC, to the site to set different keywords to view the page click and conversion rate, Through a large number of comparisons to the site to set the final keyword.

Analysis of visitor's search intention

When we write the title keyword, we must analyze the visitor's search intention, if our site only for visitors to provide information browsing and research, then we need to use some more descriptive title more appropriate, if it is to provide visitors with purchase or other acts, Then it is necessary to explicitly in the title of the product information, visitors to your page can achieve his desire to understand product information intent.

In the site title set in fact there are a lot of details will affect the site clicks and conversion rate, if the title keyword set Accurate, we can make the title of the maximum efficiency, so we optimize the site when the title of the set we should not ignore these details. This article by the Dongying Driving School http://www.dyxcw.net Original, reprint please retain the source.