Six elements of building a website of marketing-oriented enterprise

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Enterprise Marketing-Type website Series 14--The six elements of the website of marketing enterprise

I. Site positioning

The traditional network company does the website for the enterprise when, basically is does not consider this step, they do the station according to have two: first is the experience, second is the enterprise boss or the related person's opinion. As a result, almost all corporate websites have a face.

Guanghui to share a point of view: The site should be an enterprise marketing means, marketing means must pay attention to a difference, otherwise, difficult to have effect.

Site positioning includes the following:

1, the market analysis of enterprise products;

2, the site to achieve what purpose;

3, the profit model of the website;

Second, the construction station angle

The traditional network company establishes the website to the enterprise when, basically is from two angle to make, one is the art, the second is the function.

Do not consider the site's marketing factors, so this site is not a marketing-oriented site. The role of the enterprise in marketing is very limited, or even basically a decoration.

The correct build station angle includes the following:

1, from the network marketing point of view of the structure of the Web site;

2, from the customer's perspective to consider humanization;

3, on the above two basis to consider the site's art and function.

Third, the establishment of the station planning

Traditional network companies in the establishment of the station, there is no planning, therefore, almost all the company's website columns are the same. such as: Home, company introduction, products, after-sales service, contact information, President speech and so on. This is the company's Web site face the same reason. This kind of enterprise website is too many, have what marketing function?

Guanghui thinks: The construction station angle decides the station plan.

Since the establishment of the station must be from the perspective of network Marketing, then, I think, the site planning contains the following:

1, keyword planning. such as the enterprise products, brands, vi factors, trademarks, service slogans, and so on core keywords, and related to expand the key words need to undergo a rigorous planning to form a reasonable list of keywords;

2, from the point of view of marketing to plan the overall structure of the site and columns, in line with the implementation of keyword planning;

3, the website best uses the DIV technology to carry on the structure;

4, fully consider the marketing factors of SEO, so that the overall structure of the site and the habits of the search engine in line with, and gradually successful implementation of keyword strategy, so that with the enterprise-related marketing factors keyword can get better rankings.

IV. website Promotion

This point I in the "Enterprise Marketing-type Web site series 12---Marketing-oriented enterprise Web site What it looks like?" A lot of talk, you can refer to.

Detection and adjustment of website promotion strategy

Website Establishment's promotion strategy may have the deviation, then, according to the website Marketing Analysis system's data, analyzes, the readjustment website promotion strategy is very important. Promotion strategy is always improved in the process of continuous adjustment, and gradually play a greater role.

VI. website operation to create business for enterprises

This point I in the "Enterprise Marketing-type Web site series 12---Marketing-oriented enterprise Web site What it looks like?" A lot of talk, you can refer to.

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Starting: Marketing-oriented enterprise website