Six factors affecting the stickiness and loyalty of users of anime websites

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The higher the user's stickiness to the site, the higher the user's loyalty, can bring a higher PV flow to the site, to ensure that the daily traffic can stabilize the site has a rise, but also to bring higher advertising clicks, but also to actively help promote the site, so that the site through the user's Word-of-mouth publicity to get more high-quality new users. Therefore, attaches importance to and enhances the website the user stickiness, enhances the user loyalty, is guarantees the website long-term development the important cornerstone.

For anime sites, because the animation site itself is different from the characteristics of other industry sites, and its users also have their own characteristics, which makes us to combine these characteristics targeted measures to improve user stickiness and loyalty. Specifically, the following six major factors and measures are worth focusing on and implementing:

First, website navigation: the complex for clear and convenient

Image-oriented anime website, in the site of the appearance of typesetting, often for "biting" and all kinds of animation works are concentrated in the home page display, the result is that the pages are more complex layout, when visitors to the home page needs to spend more attention to find, resulting in low user friendliness.

And now with the rapid development of mobile Internet, users for concise, clear, convenient web site style more and more accustomed, so we want to "cast the user Good", in the home page navigation according to the user's use habits, according to the type of comic works, the production of concise, clear navigation module, provide "classified navigation", " Navigation in alphabetical order, the whole station search box and other navigation modules, convenient new users to reach the site after the need for quick search of content.

Second, response speed: Improve the user base experience

Animation site due to the picture, resulting in a very large site data, the corresponding requirements of the server is also quite high, and in the user reading process, if the hardware level is not up to, it is easy to slow down the picture loading speed, reading not fluent problems, will seriously damage the user experience.

The response speed of the site will directly affect the user's impression of the site important factors, otherwise, users will be more and more out of the jump rate. To this end, the need to pay attention to update and enhance server performance, to ensure that it can meet the smooth browsing animation, fast enough to reduce the user's waiting time, to prevent the slow response to the site caused by the loss of users.

Third, the detail function: the function design intimate to force

It is very important to increase the friendliness of the website to the user and the attention to detail. The spirit of "All for the sake of the user" and "user-friendly" concept, to the site's function optimization settings, such as for the convenience of users to collect their favorite comic works, in each of the Works page has increased the collection function; For the convenience of users chasing their favorite works, Using cookies allows unregistered users to save and view the work they are looking for. At the same time, it is also a reminder that you can permanently save your work by registering a website, and in each of the pages of your work, add the function module of quick reply and comment, so as to facilitate the easy exchange of people who love the work of the Ministry. At the same time, such exchanges and comments will often appear a lot of bright spots, better active the atmosphere of the site, conducive to better users to the site to rely on, enhance user stickiness.

Content for the King: update timely content Comprehensive

In the past because of the site of the animation site hardware requirements higher, making this area than other topics in the field of the site competition to a little bit smaller, but with the gradual addition of the animation of the new site, the competition is also fierce. And the most attractive and retention factors are the content of the site is updated enough timely, compared to other peers can do a quick step, as well as the update can be stable and high-quality, while the comic works is comprehensive enough.

To meet the needs of different user groups, is the animation site can occupy the initiative in the competition, to maintain the advantages of the first condition. Based on this, not only to ensure the management of the operational team's strength, but also actively recruit enthusiastic users to join the Content Maintenance and translation team to ensure that the content update speed and quality.

The title of the integral: mobilizing members with honor

For websites with interactive features, integration System and user level in the maintenance of user relations play a unique role in the pursuit of the user's level and privileges, can develop and utilize the site's integration system and user title level, through a variety of methods, including the promotion of Web sites, online time, comment, online recharge and other forms, Get points and upgrade user groups, for higher levels of user groups, so that it can enjoy more features and privileges, including access to free updates, messages and comments can be bold font, add color, etc., thereby enhancing the user's stickiness to the site, mobilizing users to actively promote the enthusiasm of the site, received a lot of results.

Vi. Mobile Internet: developing anime website app

In view of the current booming mobile interconnection wave, preemptive mobile phone client is the common choice of internet companies, the user's attention and energy has been more and more allocated to the mobile client, which requires us to pay attention to users in the mobile phone use of the demand, you can ask people to develop mobile web app, to achieve with the site data directly shared , easy to browse cartoon updates on the mobile side, including the pursuit of works, collection works, online reviews and other functions readily available, the use of Download app Reward points and upgrade the user level of the method to motivate users to actively use, so that more than one channel and platform to enhance the cohesion of users, and further enhance the user's loyalty to the site.

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