Six factors that affect the ranking of the site owners should be careful to avoid

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1. Server

Imagine that your server is very unstable, can not easily open, just when the spider to visit your station just can't open. Such a situation spiders will think your site is not valuable, and the ranking is not high. In addition, if you are using the server IP is the Baidu penalty, this is also taboo, shielding an IP, shielding the entire server on the site, you do SEO is also ineffective ~

How can I tell if the server IP is being punished?

First we can use some tools to query the list of sites under this IP. Then, we will some of these sites into Baidu, Google, Yahoo and other search engines to view, if the data is normal to indicate that the server is normal, if several consecutive stations are not found in the search engine, then the server is likely to be punished, Therefore, it is recommended that you replace the server immediately.

2. Website structure

Site structure, divided into two categories, one is the page structure, the other is the directory structure. The page structure, in fact, is your Web page is implemented with the form, or with the div implementation. According to practice found that the use of Div site rankings are indeed higher than similar forms of web sites, so we recommend that you use div+ CSS to build a Web page, here is one thing to note is that the DIV layer nesting not more than three layers otherwise, spiders will be very reluctant to go so deep level to find your Web content.

3.URL Name

In general, if we are carrying keywords in the URL, then the ranking will certainly be higher than the table of contents. For example, we now make a Web-earning class site so if in your directory name with Wangzuan Such keywords, then Baidu will prefer your station. Because our main flow or from Baidu, so, or shun his taste better, remember that Baidu's ads, "Baidu more understand Chinese", of course, this is not to say that you go directly to use Chinese to do file names or folder names. In fact, as long as it is pinyin, Baidu can quickly parse.

4. Web content

Speaking of which, some friends may find a strange phenomenon, that is, if their site has not done any optimization, but because a lot of people search my site articles, and click to read, ranking so very good. So how to let Baidu like your article? The first is the user likes, This is in fact the experts often say that user behavior will affect the search engine rankings.

For example, if you write an article, tell your story, and many people want to see it, so they will search your article, so that the weight of your article page will be high. Exactly, user clicks can affect rankings. This is what many people call "the bigger the flow, the more Baidu likes" There is a certain difference. Attention to the distinction. Not the larger the flow, ranking more before, but the more clicks, the ranking more before.

Year-on-year Click rate Explanation: For example a,b all do "net earn" the word. A station traffic 10,000 ip,b station 5,000 IP, but a has 3,000 traffic from "net earn" the word, b there are Ching from the word "net earn". In this case, even if a station is ranked more than B station, it is possible to surpass station B in the short term. About this, SEO information station soldier's "interview SEO information station Qiu Shi da" There is a classic on the stock case, we can look after class.

5. Keyword density and layout

Keywords can generally appear in the title of the page, meta, article main title, body, picture alt, Hyperlink anchor text, and so on. However, in general, the proposed keyword density control in the 3%-8% is too low, resulting in no rankings, too high will be considered cheating. In fact, the density of this thing, there's really nothing to be sure of. Experts often say, natural is good. But do SEO, the most difficult to grasp is the degree. In everyone is still not accurate to make the keyword naturally appear, or adhere to a certain rule, grasp within a large degree of scope.

6. External links

External links generally refers to his station with your station keyword anchor text hyperlink. The external links are divided into two chains and a single chain. Bidirectional links are the way you swap links with each other, and one-way links refer to the way you are alone, or each other's individual chain like your site. The benefits of one-way links: one-way links to improve the weight of the site has great benefits, in general, if the other side links to your site, and you do not have links to each other's site. First, you can avoid being cheated by the search engine to take measures. The so-called sit, is if you link his station while his station cheats, Your station will be punished.