Six guidelines to be followed in writing a Web site description (i)

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

In the author's Eyes site description and site title are in a very important position, quality of the site description is not only to help the site to get more long tail word rankings, but also can effectively improve the site's users click traffic. The author from the Internet also operates a large and small more than 10 sites, to do the site has its own views, the following I will be the Web site description to be followed by the six principles written out, if you think I write useful then please do the next time you do the Web site, do not know the use of the webmaster will not succeed in the end.

First principle: Accurate summary of Web site page content

Keep in mind that the description of the site does not allow you to generalize all the content, we also can not let a website description of the site to summarize all the content, the most important site description is to the user clicks on the Web site content description appears, such as we can search admin5 this word to see a lot of A5 related sites, Do we edit the descriptions of these sites in the same way when we write a description? It is obviously unrealistic, so the Web site description 1th must follow the principle is: description and the content of the Web site closely combined, open the Web site appears page information is we want to summarize the content of the site, and the page from the opening of the pages of the accurate summary of the analysis of the content of our site describes the need to express content.

The second principle: concise description, sincere streamlining of expression content

The quality of the site description will not have duplicate content appears, and will not let the description beyond the scope of Baidu can be displayed, we can see from the above picture A5 's Web site description is not more than the search engine can be displayed, and the most important concise. Concise for the description of the site is very important, the description of too much, too complex will let users do not want to click, we take A5 download of the site described as an example, A5 download this description not only explains the network to provide a large number of free source code and template plug-ins, advertising code, site tutorials, commonly used The key is A5 download this description will also A5 brand strength and services are publicized, we play a very simple analogy, is also a user he saw a site and B site:

A website: Under the title is full of some advertising words, as well as contact information and Web site;

B Website: the title below is to introduce the website of the propaganda language and some service terms;

If you are a user, let you choose between a site and B site, how do you choose? can be very clear to tell the webmaster, 90% of users will choose b site, because B site with sincere language and service language to retain the user, which is what I want to say the description to concise, sincere concise expression of the content of the site.

Third principle: resolutely resist professional words appearing in the description

What is a professional word, according to my understanding of professional words that is in a particular industry in the special industry words, for example, in the construction field of EPC, medical field cin and so on, we do not make the site for professional people to provide, so our website description can not be too professional, for professional words to resolutely resist , we can observe Chinaz and A5, seowhy, 28, IM286 and so on site, a little careful webmaster can find that the description of these sites do not use any professional words, but we can go to observe other industry sites, some sites on the use of professional words, Can not even the user can not understand the site description He will enter? What's more, it is also used in the face of Chinese web site in the description of English, to say that I am not very familiar with the English language, for this type of site I was directly ignored.

The website description is not good with the website traffic, the ranking is directly related to the first time today to write these three points, in the next days to continue to create, I hope you webmaster friends to see do not forget to use on their own web site, if you look at the forget that it is better not to look at, remember to learn to succeed. This article comes from http://www.ubzai.com, reprint reservation, thank you.