Six key messages for microblog shopping

　August 27 News, a few days ago, Sina Weibo to follow the micro-letter shopping portal, in the mobile phone client launched a very similar "shopping" channel. Billion power network from the micro-BO Shopping channel investment page to learn that the micro-BO shopping channel investment threshold is not high, as long as the opening of micro-Bo pay, fans in more than 5000, supporting the national package of mail, merchandise after the micro-blog audit can be settled.

From the microblog shopping channel, the number of businesses currently settled is not large. Altogether divided into "the latest lure" and "crazy snapped up" two channels. "Crazy snapped" under the face of the channel to show the number of goods, basically no more than 10. For the time being very few recommend Taobao big sellers and traditional brands, home Basic to micro-BO fans tens of thousands of merchants mainly.

A merchant has reflected to us that Weibo's shopping channel is to realize Big V's fan economy, using data analysis to recommend the most wanted products to users. But the idea of Weibo is not open, mobile phone-side of the form of the page is still not out of the phone Taobao ideas. Another challenge is that Weibo does not have users to shop and browse the merchandise data, it is difficult to use data to make accurate recommendations to users.

Who is the microblog shopping channel for? In order to let users understand the micro-BO shopping investment conditions, we based on micro-BO Shopping channel investment page, sorted out the following six key information.

The merchant has no powder or money

According to micro-BO Shopping channel investment page information revealed that the operation of the business ability of the requirements are, must have more than 5000 fans, or willing to buy ads synchronized promotion.

Second, the goods should not only be new and whole net low price

In addition to the new first, new shelves, best-selling goods snapped, but also required the lowest price of the net goods.

Third, the national mail is necessary

Not only to ship within 48 hours, but also to the national mail, the merchant inventory must be sufficient, but no specific quantity.

Iv. opening micro-blog payment exclusion other payment tools

According to micro-BO Shopping channel Investment page information shows that the first step is to open a micro-blog to pay, and then to submit a shopping selection, after the micro-blog review can be settled in micro-blog.

Five, based on good friend relationship of accurate recommended products to consumers

Your friend buys a product, and Sina Weibo may recommend it to you. How many people share the same shopping interests among the users of Weibo? It depends on the level of data analysis of Weibo.

Six, the entrance temporarily not obvious flow is not good estimate

Although Weibo's mobile and PC-side "discovery" has a shopping channel entrance, but there is no default "shopping" channel on the "Discovery" page, but the user in the "Discovery interest" sub channel to add to the "discovery".