Six key steps to accurately determine the competitive level of a keyword

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If the content is a website's core, then the key word is a website's soul, because after the keyword formulation, all content all will revolve the key word to unfold, but if the keyword setting is improper, the competition degree is too intense, very possibly keyword not to have the good rank, therefore, accurate judgment Keyword Competition degree is a lot of SEO optimization personnel need to understand one aspect.

This article based on its own experience to share the preparation of the key to judge the degree of competitiveness of the six critical steps, these six steps must be seen as a whole, can not be used alone, in addition, there are some uncertainties in the inside, not as good as the competitor site optimization level, can not give a specific value, all 8630.html " > Sometimes, in addition to these steps, you need to add some of your own subjective judgments. Well, start today's text, please correct me.

Look at the number of results: The number of search results in the lower right corner of the page to display, this result number is our reference keyword competition degree first basis, the result number is bigger, explained the competition degree is bigger, the general hundreds of thousands of explained has certain difficulty, and achieves 1 million or 2 million is a popular threshold, needs expands the content to reach. And to achieve tens, generally is the industry, the need for high weight station to get a good ranking. Of course, here is only the general, some keywords although the search volume is very large, such as "we" "method" and some commonly used words, commercial value is very small, and some words, especially medical related words, search results are not too much, but the degree of competition is particularly high.

Two see intitle number: Intitle can help us to get a certain keyword as the target number of competitors, if not using Intitle, many pages contain keywords page will also appear in the search results, there may not be specific to this keyword optimization, If you use Intitle Search can eliminate these pages, so the title of the key words are our real competitors.

Three look at the number of bidding results: if a word does not bid, it shows that the commercial level of general, because the commercial very strong words often bid more, these words can directly generate profits, so only users to actively put ads, there is no number of bidding results can be assured to optimize the word. It is important to note that the optimization is to be seen during the normal working hours during the day, and many ads will be closed at night, and if viewed at night, it is likely to result in miscalculation.

Four look at the bid price: even if not to do promotion, we can also check the price of a keyword, such as through the Google Keyword Flow estimation tool, you can view the relevant keyword bidding price and the estimated click Flow, if the higher the price of competition, the greater the degree of the obvious, But sometimes a word clicks too high that it doesn't really reflect the degree of competition, because a malicious advertiser is going to raise the price.

Five See competitor situation: Look at the competitor's situation is also judge the key word competition degree factor, look at the external link quantity quality of the opponent, the website structure, the page keyword optimization and so on, although here is difficult to measure with the numeral, but may according to the general situation to look at the competitor website situation, If the anchor text of many external links uses the same keywords as you, then the difficulty is improved.

Six look at the number of pages in the page: if you see a lot of the home page is a number of pages, then the site is not the words of the competition is too big, and if the front of the site is the homepage, then the competition is more intense, because the site's home page weight is the highest. In addition, if there are many portal channel pages, then this is equivalent to the home page, because many portal station channel pages are also extremely high weight.

Well, today from six to share with you if accurate Judgment keyword competition degree, I hope we can have some harvest. Future articles will continue to share with you the relevant experience of SEO. This article from: Beijing seo, url: http://www.seostudy.org/, welcome reprint, Reprint please keep the link, thank you!