Six key words for the operating community

Source: Internet
Author: User
Keywords They that is this

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

: In Xugu's eyes, which 6 keywords are most important to the operating community?


This is about 6 keywords from Xie's community view. Core members of seed community This is the first; this is the 2nd growth-the community has to grow fast through itself; This is the 3rd scale-a larger community has more room to grow, more valuable; This is the 4th structure-Community structure must be comprehensive, The vertical community structure is congenitally deficient; This is the 5th "atmosphere"--the atmosphere of the community to be warm, we must spend great efforts to build a harmonious community; This is the 6th "carrier"----------the interaction between people and people in the community through information and emotion. This part is Xie Teacher's thought, I summarize


What is the relationship between these 6 words?


each other as the basis, indispensable, of course, there are priorities, such as seeds, on the early stage is very important.


let's take your community as a case study.  First talk about the seeds, what users you see as the seed, how do you find them, draw them, let them exert their force?


the seeds of my community have innate advantages, I do not need to find, because originally China's preschool education Network is aimed at the parents of the crowd is not to say, is based on their needs, and constantly modify the Community procedures to meet their children's needs to show their own recognition of your community, this is crucial, if you do this, They'll help you advertise.


You are the child parents this crowd service, has specifically identified, organized a group of core members?


core members do not need to identify, they will come to you, will be their own when the owner in the first keyword-seed, as a community operator what is worthy of special attention should be familiar with the field of easy to find seeds.


2nd: Growth--what does the community mean by its own rapid growth?


community has self-growth in the 61bay, can describe is to rely on their own members to help you advertise, you actually a good community, must be the community's core staff to identify.


What are the most agreeable aspects of your membership?  How did you get it?


identity, they will do dedication, and bring more people to come in, this is the nature of self growth. What they most agree on is the cleanliness of the community, the lack of a messy influence on children and the things that are not conducive to children's growth.


in terms of growth, in addition to member identification, what is there to pay attention to it?


of course the good structure of the community and search engine marketing is very important, when it comes to structure, we jump to the 4th word. There are several facets to the structure. I understand the structure, (1) The Community's content System (2) Community's population attribute

What are the requirements for the
content system?

The structure of the 4th keyword in
refers to the community, the scope, the content system to be clear, clear, in fact, I also mentioned in the handout, community presentation. Now the BBS is more similar to the traditional article to show the way better 21manager, each post has been related to the post, Maayee community, there are classification topics, and I do, is automatic aggregation.


automatic aggregation, refers to?


out a part of the hot topic, in fact, is the community search http://bbs.61bay.com/v1-1-5565.htm everyone look at this page, I put out the topic of pregnancy, that the aggregation of the main banner net what is the difference? Maybe your aggregation surface is more perpendicular? This post, the child 1 years old, from Shunyi can be aggregated. Moreover, I was the first to provide relevant posts directly, but the relevant posts need to reduce the user's browsing efficiency, so there will be a trend, after the convergence of civilian technology. For example, I want to be a pet-oriented BBS. To aggregate online Pet forum. Cause after BBS are no one to operate, we all converged? This related topic, click Rate and related posts, do not know how to be sure than the relevant paste low, specific I did not compare, but certainly better than no good


What do you think about the scope of the Community content? How wide and how professional? Is there a phased consideration?


has the stage consideration, this also everybody has the common question. The scope of the community content, the early period must be tightened, the latter must be released, this one tightly put, the knowledge inside is very large, completely dependent on your core members.

How do you understand that
relies entirely on your core membership?


Your core members, will send a lot of posts, new arrivals, the style of posting will be similar, and the theme is similar.


early through what way to guide or induce user posts, 61BAY, you have any good strategy?

They'll have some activists in the early
, and you can encourage them. Community style after the formation, but certainly there are some disturbances or not meet your expectations of users, we do not hurry, not to 3 point empty bottles, to see the mainstream community style, too concentrated theme also need to diffuse the 6th "carrier"- People in the community interact with each other through information, emotion and other carriers.


How did you develop and use the carrier? Or rely on the guidance of the core members. The carrier, the first is the information content, the second is the emotion which the information stimulates a community is an exchange place if cannot inspire the emotion, lets everybody understand the communication, this community does not exist the significance.


What are your experiences in this area?


In fact, I think the viscosity of a community is also reflected in your feelings for the community and those friends of the community even if you are not online for a long time, if you remember that the community has a good friend in, you will also see how you inspire emotions? The community can only provide warm space and environment, in fact this is the 5th, in the atmosphere construction.


, what's your satisfaction?


I can do that. Many people don't care, but I think this is the key to a community success


, what did you do?


encourage the owner to reply to the new speaker. As far as possible do not have a reply to the speech, can be said to ask you to register in a community, said a word no one to you, you will participate in this community?


How to design value trend for users? What issues should be noted?


Good question, in fact, is the humanization, through what way to encourage the patch to be patient to reply to the user's speech? The unique value orientation, that is, the blue sea, I think this is to distinguish between real demand and false demand, there are a lot of market demand looks very big, in fact, there is no market, but you think how to distinguish, this discrimination depends on your business vision, this may be the gap between people, for example: Wisteria-Business , do you think Xugu answered your question? Everyone's intelligence is similar but the final success of the factors, may be in these details, the details determine success or failure, it is very reasonable.


encourage the owner, or rely on the feelings of how to guide users in the site to produce more content?


is not the owner of a large number of posts that ... In fact, as long as it is willing to participate in your community, you will respect you. In fact, as long as he is willing to participate in your community, you will respect you, so you just respect them, give them the opportunity is enough.


How to guide users in the site to produce more content?


this is still to rely on the owner to guide, appropriate through the holding of activities to guide, I think, to do a good community, just beginning a group of intermediary users to drive the whole community atmosphere and emotion, ant community is a typical calendar. But for the majority of people who do the community, the initial stage, in addition to their own, it is difficult to find an emotional administrator. For example, my community has recently made my hometown attractions show hundreds of good spots, this is relying on the guide how to guide the class foot in the first few users of the situation, can adhere to the Community User Service, there is an idiom solitaire, have returned to nearly 2000 times may be personal understanding or my questions a little vague.


I think the personal trend is based on a community recognition or honor. It's a little different from what Xugu said. Blue Ocean is constantly being created and deepened as time evolves, and personal tendencies may be more simple. In the community, there is a big difference between what you can give to your members, or what members can get and live. Perhaps, put my question in another way: it is more practical and not more appropriate for the community to honor its members. Xugu means to the owner to be as far as possible to open the right, let them assume the responsibility of the site middle management, right? To the owner to try to let go, otherwise the owner has no enthusiasm, my owner, I never asked for posts or anything.


as far as possible to release the specific meaning Which?


do not interfere with the administrative authority, but permission to open, the owner must be the beneficiaries of the community.


And how do they benefit from the community?  But what are the forms of encouragement?


must be the beneficiaries of the community, and how they benefit from the community how to make the spot feel a sense of belonging? The owner of the community is the service, the moderator must be the beneficiaries of the community and how they benefit from the community! Moderators are more like civil servants.


Xugu, you said: "My community's seeds have congenital advantages, I do not need to find, because originally the Chinese preschool Education Network is aimed at the parents of children this crowd" if there is no congenital advantage, how to find positioning seeds?


I think your understanding is different from me. In fact, ask the final or ask the website stickiness how to do in fact the website do not pursue stickiness and to pursue service to, very support is indeed a service as long as you do a good job, sticky naturally produced a lot of times, we are in the cart before the horse, good service will enhance the stickiness. is actually connected.


I understand that I'm the kind of person who wants the user to completely generate content, and try not to interfere with the operation, service to the user heart if there is no innate advantage, how to find positioning seed, 2.0 of the concept of one I did not do, no say, suggest to do your familiar industry, I think you do a website, If you don't have enough charisma or interest to attract someone who specifically identifies your site's positioning style and value, don't do it! Familiar with a total of some of the line under the seed membership EQ is high if there is, the seed moderators also need to find a sense of belonging in the community. A moderator is a member of the community.


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