Six kinds of weapon characteristics and use skills in marketing

Atomic bomb: Price reduction

In modern business war, price reduction is the most effective weapon, and it is also a kind of marketing way which is more easily out of control. In the case of danger, the price reduction has the same place as the atom bomb. After the outbreak of the nuclear war, the enemy will also sacrifice the atomic bomb, but the damage of both sides of the war is devastating, the price is the same. When prices are the only means of competition, businesses are in a nightmare. So what usually can be done through conventional battles, never use nuclear weapons, because both sides know that once the weapon is put into use, the end result will die.

Conclusion: At the expense of product quality and service quality at the price of the price, the final outcome must be the self-destruct brand, rather than in the Red Sea in the blood, as in the blue sea eat.

Aircraft: Media Advertising

Modern campaign is a three-dimensional operation, to master the air power, it is necessary to take aerial operations, the aircraft to control the supremacy of air play a vital role. Advertising in the marketing of the exercise of the function of communication, in the market products highly homogeneous today, more and more enterprises gradually realized that want to be in the product leader has been difficult to do, only the spread can create a differentiated brand competitive advantage. The market competitiveness of modern enterprises is the comprehensive embodiment of commodity force, sales force and image power, which is so dependent on advertising as a means of information dissemination. Past experience tells us that the dense high altitude advertisement is advantageous to establish the brand image of the commodity. Often, advertisements are carried out through media such as television, newspapers, magazines, networks or broadcasts, as these media have a large number of audience groups.

Conclusion: advertising is necessary, but not necessary, advertising is flying, will disrupt the audience's view.

Tank: Terminal Promotion

In the Battle of the ground, wearing steel armour, bulletproof tank is the most powerful weapon on the battlefield, siege, pull the fortress, is a well-deserved "king of the Land of war."

Sales terminal to promote the role of the consumer to arouse the impulse to purchase, with the help of pop, banners, posters, small gifts and personnel introduced to make their determination, and finally put into the purchase action. Relatively high altitude advertising, the use of terminal promotion can be intimate contact with consumers, using terminals as a platform or tool to communicate with consumers, the process is more controllable, the effect is more easily evaluated.

Conclusion: high-altitude advertising, terminal advertising to take sales, air advertising to consumers Limited, only with the promotion of terminal stores can play a greater effect, to effectively occupy the market, the focus is still more fuss over the terminal.

Submarine: Public service marketing

Submarines are a mysterious weapon, often used for raids and strategic repression, unlike other surface warships, when the submarine is out, the water is calm, but the water is a murderous treacherous.

Enterprises do the purpose of public welfare activities is not so obvious, give back to mankind and assume social responsibility by some people think is a kind of loss of business, in fact, from the nature of this activity, public welfare more like a long-term marketing campaign. Through the public welfare and other practical actions, not only expresses the enterprise's social responsibility, but also makes the social audience group to produce the good impression to this enterprise, actually has done a disguised corporate image advertisement.

Conclusion: The basic aim of the enterprise is to assume social responsibility, and praise is a kind of feedback from society to do business, do not trifles, reverse primary and secondary.

AK47: Word-of-mouth Marketing (viral marketing)

AK47 's success is a triumph of Word-of-mouth marketing, the gun has not done any advertising, but world-renowned, which is due to the excellent performance of the gun, on the other hand, because of the numerous users of word of mouth, and eventually make the gun popular.

Among the many marketing contacts, it is important to have a consumer experience that comes from consumers themselves or family and friends. This consumer experience is more persuasive than advertising. Therefore, in the sales activities, enterprises can strive for "Word-of-mouth leader" or "opinion leader" goodwill, they may be experts in the line, may be media practitioners, but also may be stars or well-known writers. Then use their own channels of speech or such as forums, MSN, blog and other simple Web upload tools to publish consumer opinion, this is confirmed as the network era the most development of the marketing tool.

Conclusion: Simplicity is a kind of extreme beauty, Word-of-mouth marketing simple and practical to promote the low cost.

Grenade: Event Marketing

Grenade is a kind of small and offensive hand bomb, it can kill the living target, but also can destroy tanks and armored vehicles. When the battle is deadlocked, the use of a grenade can often be miraculous.

Event Marketing is a popular means of PR communication and marketing in recent years at home and abroad, set the news effect, advertising effect, public relations, image dissemination, customer relations in one, and for new product promotion, brand display to create opportunities, brand recognition and brand positioning, is a rapid promotion of brand awareness and reputation of marketing means. Compared with advertising and other communication activities, event marketing can create powerful influence in the shortest possible time.

Conclusion: Successful event marketing needs to grasp the time and business sense of smell, and use the news effect of events and the crowd effect to achieve a different spread effect.