Six laws of the conversion rate of Internet advertising material for electric business

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noun popularization:

"The conversion rate of advertisement" refers to the proportion of the netizen forming and transforming by clicking the advertisement into the promotion website.

The statistical cycle usually has hours, days, Zhou, etc., can also be set on demand. The statistical objects include flash ads, picture ads, text chain ads, soft text, mail ads, video ads, rich media ads and other forms of advertising. Transformation refers to the identity of the Internet users to create a change in the logo, such as internet users from ordinary viewers to upgrade to the registered user or purchase users. Conversion signs generally refer to certain pages, such as registration success page, purchase success page, download success page, and so on, these pages of browsing volume called conversion. The ratio of advertising users ' conversion to the amount of advertising is called the conversion rate. The statistics of advertising conversion are the basis of CPC, CPA and CPS.

Do E-commerce are aware that a good advertising directly on the online order transactions play a vital role. Today qining share about the electronic commerce industry's internet advertising skills.

Advertising must have its own clear purpose, is for the brand? or for strategy? Or do you want to sell your products? Or is it a potential sales opportunity? As a marketing department in the E-commerce industry, the data analysis Department, the company strategic department, in doing similar things to first ask yourself the purpose of doing things. The direction of execution when we have a clear purpose is not to be distracted.

In this paper, we provide e-commerce marketing planning for the case, conversion rate as the goal of the penetration, write about the Internet advertising material conversion rate of the six laws.

Law one, to click for the purpose of the advertising material:

This kind of advertisement is suitable to click as the standard advertising material. The so-called click Measure is the number of clicks on the ad. To increase the number of clicks on the ad. Through today's more popular pictures, advertising words, promotional words for the advertising language through, and then use a more gorgeous color or more dynamic effect to produce advertising material. Remember to control the size of the ad file. and consider browser compatibility issues. For example, browsers can easily block some ads with the name "Ad.gif". There are also many user's machines that cannot browse SWF files, such as Apple's browser and pad end.

Advertising file size as small as possible, content as little as possible, with current events and the combination, and dazzle the map as the core.

Another way is to "fish in troubled Waters". is to design ads like a chameleon, according to the form of the page design advertising style. For example, on a content-oriented web site, ads can be designed closer to the content (Figure 1):

(Figure 1)

Law two, advertising material for exposure:

The advertising material for the purpose of exposure is comparatively easier. Several groups of keywords can be summed up: gorgeous, big girl, handsome, big dew, big picture.

Gorgeous picture choice, it is best to have a kind of alternative. Be out of tune with the site being launched. You can even design ads in ad-shaped ads.

Big Girl, the beauty of the heart of all people have. Choose a few big breasts of beauty is also not a must. This picture has a very high rate of hits. Now the use of online games is everywhere.

The good guy, for in some female website's launch, still should choose some warm, or some handsome elder brother as the advertisement material is better.

All said bathhouse website hits the high, each kind of data also supports this explanation. So, with the permission of the policy, some pictures of "dew" can be used appropriately.

Large-picture, as a display exposure type advertising, as far as possible choose banner, painting, Pop-up, floating window type of large advertising to display.

Verification code ads, this form of advertising in recent years in the download station in the comparison of the operation of the advertising form, this kind of ads will verify the code and advertising combined (Figure 2)

(Figure 2)

Law III, advertising material for the purpose of conversion rate:

Registration conversion rate, to register for the purpose of the conversion of advertising material to highlight the interactive nature of the ads, online gaming industry for registration of this data requirements are more stringent. For the electric business, the original eggs do in this respect requirements are more stringent, of course, qining to some of the electric business customers to develop the business strategy of the CPA is also highly valued. Do you know the meaning of this sentence? For registration for conversion rate as far as possible with activities to pull up, and then to user data for two times marketing. Advertising material as far as possible to do the festive and cheerful some. The Highlight registration button. With a provocative ad copy. Registration rate is still relatively high. It is also very good to increase the rate of bringing into the shop for E-commerce enterprises with physical stores.

Order conversion rate, direct order conversion rate can be added to the advertising material price factors, plus the price factor of the advertising material can automatically filter some unnecessary clicks. or through the picture material to carry out the advertisement user to filter, the picture's inverse phase may attract the attention, the picture's same direction may filter clicks, the promotion conversion rate. This is more appropriate for E-commerce customers who buy ads according to CPC.

Depth conversion rate, depth conversion rate may listen to less people. For qining Network Marketing Planning customers, we will also give customers such a transformation strategy. The so-called depth conversion, is the user through advertising to the site after the browsing behavior. We typically set this number to 4-5, and it's also your target potential customer that basically achieves this data. Such advertising data optimization will generally be in the text link advertising and activities of advertising materials used more. This kind of advertisement needs to match the landing page to be good, the back qining will one way.

Law four, optimization, optimization, optimization!:

Advertising optimization, Internet advertising optimization should be different from the station. Different stations, different ways. Determine the purpose and optimize the whole analysis according to the purpose.

Data optimization, based on the first feedback data for the overall analysis, and then quickly adjust the advertising material. Then proceed to optimize. Until the advertisement has the best effect. And then do a long-term routine operation.

Landing optimization, landing page optimization directly affects online sales. According to previous experience, for the functional nature of the electrical products can be personalized landing page design. Highlight the most powerful selling points. For ordinary electric dealers, landing page can choose Level two or the first page as landing, but the page should be designed reasonable. Relevant recommended products must be in place.

Transformation optimization, through advertising prices, activities, appeals and other adjustments to optimize the advertising material. Improve the relative conversion rate.

Law Five, data analysis:

There is no good data analysis system that is also nonsense, because all advertising direct feedback is the data. Therefore, as the electric business operators, there should be a set of their own analysis system and a set of analytical standards. Here do not do too much analysis of the introduction of the system in case of soft text suspicion. When making a data analysis model, it is important to set a good goal (Figure 3).

(Figure 3)

Law six, marketing again:

Master of the door practice in the individual, so the strong advertising to bring you more users, not once again to the user's incentives and two of marketing will be a big discount to the overall operation. The promotion cost is more and more high, therefore two times marketing appears is so key. I will also write a special article about two times marketing articles, please pay attention to Sina Weibo @q qining.

Business advertising on the internet can not be missing, but a strong advertising optimization, can give you some direction of guidance, I hope this article will bring you some harvest. Electrical business is not easy, for the electricity business tomorrow, efforts!

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