Six major problems in the promotion of enterprise bidding

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At present, more than 60 of the enterprise bid promotion has a series of problems, in the competitive bidding competition more and more fierce, Baidu Agent annual service fee rise, these problems show more obvious, many business leaders choose to reduce Baidu to promote the budget or simply stop Baidu promotion, only because the effect is getting worse, So why is the spread effect getting worse? Is it because 360 of the killing caused Baidu's share to fall? Or is it the impact of the emerging marketing approach? In fact, Jecheng technology Vuronge summed up the six major problems in the promotion of enterprise bidding?

I. Non-professional person is responsible for bidding promotion

Can say more than 80 open bidding enterprises, is responsible for the promotion of bidding is not a professional talent, according to Jecheng technology contact a large number of users can be confirmed, Vuronge also several times in the article mentioned, are generally the company's editors, financial responsibility, the leadership of their own responsible for the promotion of the auction is also very There are some Baidu Agent company's customer service is responsible for, there are many are just graduating not long time the network administrator is responsible for, this part of the crowd are not professional, is basically learning, side of the practice of a process, but simply add keywords, add ideas, modify prices, and now Baidu competition so fierce, not millions of, Tens of millions of of advertising costs practical experience, bidding is difficult to do well.

Vuronge is 08 when the Internet began to contact, when the main to do SEO, also participated in a website optimization contest, if that time let me do the bidding, then I certainly do not good, because that time I do not understand the bidding, I did not do, let a small white to do a professional thing is naturally bad.

Two. Keyword matching mode problem

Due to the operation of non-professional talent bidding, also decided that the operation of the bid to promote the process will have more problems, Baidu Agent Company's customer service operation bidding, like the keyword matching mode set for a wide range, which will match a lot of invalid keywords, that is, not related to the keyword, resulting in the cost of advertising waste, Just contact the bidding like the matching mode set to exact match, resulting in low quality keywords, the number of single keywords.

Three. Use the bidding ranking software

The traditional enterprise uses the bidding software operation to promote a few, because the bidding software claims can quickly price adjustment, control all keyword rankings, many enterprises because the key words too much bad management, and in order to get rankings to use bidding software, in fact, Baidu promotion backstage there is "to see rankings, reduce costs, improve the quality of" these functions, Compared with the third party software is more authoritative, more professional, but just look at it, if the software in full accordance with the data prompts operation, it would be a waste of a lot of advertising costs.

Four. Promotion plan and Promotion Group confusion

Jecheng technology once got a customer promotion backstage, inside the promotion and promotion of the group is very confusing, there is no focus, secondary points, the general sales team will be the promotion of the project into the core, long tail, competing products, and so on, each promotion plan corresponding to dozens of promotion group, to ensure the classification of the promotion group accurate.

Five. Creative issues

The creative quality of writing is too bad, the statement is not fluent, there is no attraction, or is not using wildcard characters, or is not matched with the keyword enough, mainly they do not understand the SEO, not to understand the bidding, the decision to bid ranking factors on the one hand, the other is the creative and keyword matching, in fact, is what we call quality, Which involves the search technology, such as we find a file in the local computer, input "song", then the retrieved files are included "song" This keyword, but also if you want to let us bid ranking by the front, we must ensure that the creative and keyword matching degree.

Six. Trust account background Optimization reminders

At present, Baidu bid promotion backstage added more and more promotional aids, Vuronge in the previous article also mentioned, "see rankings, reduce costs, win peak season, expand the source, Tim Good words, super peer" and so on auxiliary tools, most just contact bidding is too detailed these tools reminders, think is authoritative data, in fact, is not such, The main purpose of these assistive tools is to get you to raise your bid, extended advertising time, to submit more keywords (although not relevant), if we fully adopt the reminders of these tools, it will waste much advertising fees Ah, we still have to according to the actual operation of the company, decided to promote their own time period, through the promotion of live, Always pay attention to keyword ranking, determine the key words of the bid, of course, the premise is to create a series of good ideas.

In fact, before Jay into the bidding team has written a bidding account of the seven reasons for burning money and treatment methods, and this article has some similar, but the purpose of 2 articles is not the same, this article is mainly to remind those who opened the bidding to promote the enterprise, why not bid well? Not really, The most fundamental reason is that there is no professional technical personnel operation, so often will ignore some of the most core, the most fundamental things, if the operation of the bidding to promote the existence of these six major problems, it is obvious that the bidding is not good.

Finally, Vuronge that for the majority of small and medium-sized enterprises, the current auction promotion is still the best way to network marketing, its low input, high returns, quick effect of the characteristics of the enterprise can definitely be the core of network marketing, micro-bo marketing, micro-credit marketing can not be comparable to, we still and do it cherish, do not be those so-called big wet fooled, Do your own bidding promotion, other marketing methods can try, but can not worship.

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