Six major ways to promote the local portal site

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Local site is a recent period of time AdSense more concerned about the field, many well-known local portals also in this period of time gush, such as: The Dragon Lane, 19 floor and so on. Now the popularity of Web site CMS, Web site production is more and more simple, but with the competition is more and more fierce, how to successfully operate your local site? In spite of technology, funds, the most important outside the team is to promote the means, the promotion has always been the webmaster to do the biggest problem, and the promotion of local website is difficult, because the local portal site marketing methods have exceeded the traditional way webmaster, pay more attention to offline activities and business cooperation.

So what are the main ways to promote the local portal site? Now many webmaster think that the promotion is a continuous accumulation of the process, anxious, often counterproductive, do the site is actually a long time to explore the experience of the lengthy process. But if in the operation of the local site also hold such ideas must fail, the former idea is mainly to face search engines, and now operate local Web sites need to face local netizens. Therefore, the promotion of local websites should be the most "ruthless, quasi, fast", in the local netizens quickly establish brand awareness, the cost of the field leader. If you run the local site slowly, waiting for you will be far behind. According to my recent operations Eforing this period of time for similar local site observation, the analysis of a number of cases to summarize the following current local Web site mainstream promotion methods.

I. Internet advertising

Regardless of the webmaster on the network advertising is good or bad, but online advertising is definitely the most effective and fastest way to promote local sites, one of the most efficient, and in the choice of online advertising only two ways to go, Baidu Alliance and Google ads. As the two ads cover a wide range of basic coverage of the entire Internet, the local Web site is conducive to the rapid presence of local residents in front of the show. Someone would say, that's what the rich do, but it depends on how you set it up.

II. Mail and telephone promotion

Many webmaster everyday think how to attract Internet users to their own site, but ignore the important position of local businesses, for local sites to business cooperation can be said to be the lifeline of the site's long-term operation, so careful collection of local enterprises mailbox, telephone and other contact information, especially the mailbox, Regularly send some and business-related website promotional activities, and the telephone can be directly linked to business cooperation. Keep in touch with the business, and you can quickly build your own local Business Contact directory. This is quite important. Because the local Web site is a line of online under the combination of promotional and promotional only useful station.

Third, the network brand

Many webmasters in the establishment of local sites always like to use local name for the site name, this is a very wrong way, because this will make the new users can not effectively separate the same name site, such as: Fuqing Network, Fuqing Forum, Beijing Network, Shanghai network, etc., so it is easy to be buried in many sites. Can see a lot of famous local site naming methods, such as: Hangzhou 19 Floor, Large min network. So webmaster in the establishment of their own local Web site must have their own characteristics of the network brand, do not engage everywhere, fuqing network, fuqing Online, Fuqing hotline, can be replaced by Eforing such different names, so that new and old users quickly remember your site. And even if you do not use local name to do the site can also get Baidu rankings, as long as you have the right to heavy, and the name is irrelevant.

Four, local QQ group

How many local webmaster know to use local QQ group to promote, this is a quite effective promotion method, the local QQ group is basically the target netizen, so the local QQ group promotion is necessary. However, the promotion method can not be used in the traditional way with the title party and the way to put the link, so you absolutely no money path. Must adhere to do not put the link, try to use their own network brand, so as to effectively achieve the promotion effect, without being disgusted.

V. Intersection advertising

Do the local site must be bold, the general city of cities have their own urban imports and even high-speed junctions, and these intersections are generally in the suburbs or Yamaguchi, there is no building and business, lots are relatively wide. Can be on the edge of the woods or the green belt on the road to hang their own website slogan, such as: "Eforing Network-the most professional local talent site", and so on, because the city's import and export is the majority of the public must enter the way, so you can get considerable publicity effect. Don't be careful with your banner, it's usually out of the control, and it's not going to cost much even if it's taken away.

Vi. Advertising Activities

Most of the site in the local street advertising is directly to promote their own web site, in fact, the effect of this kind of advertising is very bad, no one would like you, unless you have the money for long-term delivery. Therefore, we must use the form of active advertising to attract everyone's attention, such as: "Love Fuqing Spring Festival second kill activities-notebooks, mobile phones, TV free to send, please login www.52fuqing.com", such slogans do not often surf the internet will go to your site. Can effectively carry out the explosion of propaganda and promotion, quickly let their own website brand in-depth local residents.