Six misunderstandings in the promotion of enterprise bidding

At present, more than 60 of the enterprise bid promotion has a series of problems, in the competition more and more competitive bidding, Baidu Agent annual service fee increase, these problems show more obvious, many business leaders choose to reduce http://www.aliyun.com/zixun/ Aggregation/11238.html "> Baidu to promote the budget or simply stop Baidu promotion, only because the effect is getting worse, so why the effect of the spread is worse?" Is it because 360 of the killing into Baidu's share has fallen? Or is it the impact of emerging marketing methods? Not really, little head. Bidding software small sums up the six major problems of enterprise bidding promotion?


 


A. Non-professional talents are responsible for bidding and promotion


 


can say more than 80 of the open bidding enterprises, is responsible for the promotion of the bidding is not a professional talent, according to small head bidding software small number of contacts can be confirmed, Vuronge also several times in the article mentioned, are generally the company's editors, financial responsibility, the leadership of their own responsible bidding promotion is also very much, There are some Baidu Agent company's customer service is responsible for, there are many are just graduating not long time the network administrator is responsible for, this part of the crowd are not professional, is basically learning, side of the practice of a process, but simply add keywords, add ideas, modify prices, and now Baidu competition so fierce, not millions of, Tens of millions of of advertising costs practical experience, bidding is difficult to do well.


 


two. Keyword matching mode problem


 


because it is not professional talent operation bidding, also decided that the operation of the bidding process will have more problems, like to set the keyword matching mode for a wide range, which will match a lot of invalid keywords, that is, unrelated keywords, resulting in the cost of advertising waste, Just contact the bidding like the matching mode set to exact match, resulting in low quality keywords, the number of single keywords.


 


three. Using bidding ranking software


 


The traditional enterprise uses the bidding software operation to promote a few, because the bidding software claims can quickly price adjustment, control all keyword rankings, many enterprises because the key words too much bad management, and in order to get rankings to use bidding software, in fact, Baidu promotion backstage there is "to see rankings, reduce costs, improve the quality of" these functions, Compared with the third party software is more authoritative, more professional, but just look at it, if the software in full accordance with the data prompts operation, it would be a waste of a lot of advertising costs.


 


Bidding Reminder


 


four. Promotion plan and promotion Group Confusion


 


Small head bidding software small series once got a customer promotion backstage, inside the promotion and promotion of the group is very confusing, there is no focus, secondary points, the general will be the promotion of the plan is divided into core, long tail, competing goods, etc., each promotion plan corresponding to dozens of promotion group, to ensure the classification of the promotion group accurate.


 


Five. Creative issues


 


's creative quality is poor, the statement is not fluent, no attraction, or is not using wildcard characters, or with the keyword matching degree is not enough, mainly they do not understand SEO, not to understand the bidding, the decision to bid ranking factors on the one hand, the other is the creative and keyword matching degree, is actually what we call quality, which involves the search technology, such as we find a file in the local computer, input "song", then the retrieved files are included "song" This keyword, but also if you want to let us bid ranking by the front, we must ensure that the creative and keyword matching degree.


 


six. Trust account background Optimization alert


 


At present, Baidu bid promotion backstage added more and more promotional aids, Vuronge in the previous article also mentioned, "see rankings, reduce costs, win peak season, expand the source, Tim Good words, super peer" and so on auxiliary tools, most just contact bidding is too detailed these tools reminders, think is authoritative data, in fact, is not such, The main purpose of these assistive tools is to get you to raise your bid, extended advertising time, to submit more keywords (although not relevant), if we fully adopt the reminders of these tools, it will waste much advertising fees Ah, we still have to according to the actual operation of the company, decided to promote their own time period, through the promotion of live, Always pay attention to keyword ranking, determine the key words of the bid, of course, the premise is to create a series of good ideas.


 


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