Six months experience in the construction of the site positioning of the industry

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I. Theme Orientation

Topic positioning simply say, what kind of website are you going to make, what topic type of website, is the industry station or news station, is the movie station or anime station, is the dating station or wedding station, anyway, to have a clear positioning, do not clearly own the site is a certain industry BtoB type, the main target audience is the enterprise, is a business, is for enterprises and enterprises to build a bridge between supply and demand, but in the site to open a lot of personal columns, what people as is your site visitors, but ultimately counterproductive, because the site is not clear theme location, spent a lot of time to develop some meaningless functions, through a lot of detours. Remember a word, rather do small do fine, also not big do whole.

Second, the crowd positioning:

After confirming the theme and type of the website, we can analyze who is the final visitor of our website, let us consider the following questions:

1. Who will come to our website? is the merchant or individual, is the manufacturer, the dealer, the agent, the exhibition merchant or the foreign trade merchant and so on

2. What are the purposes of these people coming to our website? Promotional products? Find business opportunities, find products, check prices, see quotes, find companies?

3, what does our website provide?

4. What's the difference between our website and other websites?

5, how to let them easily find what they want?

With these questions in view, we can clearly know which people are the ultimate viewers of our website, what their goals are and how they plan to make it easy for them to find what they want. For the site planning as a reference matting.

III. Regional positioning

The location of the area is also important, it is said that your site is a local station, national station or international station, for different regions can be divided into different audiences, but also to the previous site planning has great links, such as local industry station: a less developed area, its own web site industry production enterprises are very few, most are some distribution, Agents, can not replicate Alibaba, HC NET, China building materials Network This type of BtoB industry Web site model, the supply, buy, investment, corporate library as the focus of the site to do, but should follow the characteristics of local Web site visitors, the habit of analyzing the needs of visitors, targeted to the planning of the function of the site column structure, In short, everything to meet the needs of visitors as the starting point.

Clear these three positioning, we can start the site planning, the station South Building materials Network http://www.jc186.cn

From positioning, planning, development, promotion, operation to now have more than half a year, which has gone through a lot of detours, now finally slowly into the right track, I hope this article can be some of the industry webmaster Help.