Six months of experience on how to improve the site rankings

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I have been engaged in SEO for half a year, the original from nothing to learn and then to engage in SEO work, think of the time to self-study because no one to mention the point is really no less detours. But has not given up SEO, unexpectedly has the interest to learn, have engaged in this line of intention, there is no reason not to continue. In this six months, I have optimized more than 200 sites, a site with fewer than one keyword, more than twenty or thirty. And these sites have rankings up, there are not up, but in this pass, I came up with some of the site ranking of the experience, this is shared with you, can not say that certain useful, say some experience to let you learn from.

Title and description

Title and description is to give the browser and search engine first impression, through the title and description can directly tell the visitors and search engine our website is what site, to what the theme or what the company's website, the company's main products and so on.

We write the title and description should be around the key words to write, should not write too long, too long will be the search engine hidden away, and too long title and description of the results of the rankings is not good. The title of the best to be unique can be fascinating, describe the natural occurrence of keywords but not too many times, length allows, you can add contact, so that the search engine to add points and let visitors feel that the site's credibility of the role.

Reminder: Site title and description should be done before the optimization to determine good, the general situation is best to remain unchanged, it is necessary to modify also can not be changed beyond recognition, there are changes will be a one-time change, must not be constantly changed.

Second, the density and layout of keywords

Keywords density and layout is the webmaster have always wanted to master good skills, site optimization in many aspects are looking at the keyword density and layout distribution well, and they directly affect the ranking of good or bad. The density of the keywords we all know, 2%-8%, keyword layout should appear in the site more eye-catching place, should spread point distribution in the site of various parts, do not appear in the same place a large number of keywords.

Third, the content of the website

1. Relevance of content

The content of the Web site must be related to the site title and the key words, not necessarily all relevant, but at least 70 of the content is relevant, otherwise, even if not k, there will be no rankings, even if there is no ranking is better. Therefore, we should look for some information to do when updating the content of the site, rather than copy the relevant data back, and do not original irrelevant content.

2. Quality and availability of content

It's not all about the content, it's just for the unpopular keywords. If you want to successfully optimize the hot keyword, it is necessary to consider the quality of content and usability. Baidu Encyclopedia Everyone knows it, why Baidu Encyclopedia can always rank in front of Baidu? Some people say because Baidu Encyclopedia is Baidu's product ah, in fact, is wrong. The reason why it has a good ranking is because of his good quality, high availability, when Baidu does not think that the content of the site is more helpful to users, the quality of Baidu encyclopedia content will certainly be ranked in the front. So for Baidu ranked content requirements, we need to original some high-quality content, high-quality content is to improve the weight of the site is an important factor.

Iv. External links to the website

Regardless of the competitive size of the keywords, want to have a good ranking must have the support of external links. But outside the chain can not blindly to increase, some sites just start to optimize the weight is very low, then crazy to increase the chain, it is easy to be down right. The author suggested that the new station words add 10 each day outside the chain enough, at least optimized for a period of time the site can be more focused on friendship link this piece. Often see "Outside the chain should focus on quality, do not care about the number" This sentence, I think very reference.

In fact, SEO is the most important experience, we do optimization success or failure at the same time should think about the reasons. Success to think about why success, is a fluke or what on the one hand to do better, remember that aspect, long-term use, the same as the failure, thinking about which steps do not do or do not enough to find the reasons to solve. In this way, before long, oneself will have their own set. Some time ago stationmaster competition, at that time had several contestants to ask me this to ask me that, occasionally asks out the question to let me feel they are very earnest unceasingly to ponder, those contestants ' study attitude really lets the person admire.

(This article by http://www.fsdzbj.com/Webmaster contributions, reproduced please keep the source of articles, to make SEO enthusiasts to exchange learning. )