Six net swims company gross margin all reaches 60%

Industry said the 3D online games to slow the development of the News (reporter Xue), netease "World 3" game product director Shao in a press conference, the player's demand is constantly growing, and game vendors have been stuck in situ, spawned a lot of plagiarism, imitation, and eventually led to the Chinese 3D online games recession. He pointed out that in recent years, most of the domestic 3D new works, are stuck in the "No innovation" and "excessive design" two extremes, which is the basic reason for the slowdown of the 3D online games industry. 2012, 3D online games industry growth slowed down, netease game related responsible person thinks, this is because the market supply is insufficient, especially high level, high-quality 3D online games work is not many. It is understood that after 2010 years of growth in the trough, 2011 online games growth rebounded. The 2011 Chinese game market (including the PC network game market, mobile phone network game market, PC single game market, etc.) real sales revenue of 44.61 billion yuan, a 34% increase than in 2010, but this growth rate has been faster than the 2004 ~2008 years 50% of the growth of a lot of decline. Although the growth rate slowed down, but the current net game Monopoly pattern has formed preliminarily. NetEase, Tencent, Shanda game, giant network, swim and perfect the world's six giants, its total income of 35.3 billion yuan, accounting for more than 80% of the market share, Tencent, NetEase, Shanda, the top three of the Giants, the market share of the sum is reached 64.64%. The former six net swims the company to see, these company's gross profit margin is above 60%.