Six places to look for in microblogging content marketing

The use of micro-blogging platform to do content marketing is no longer a novelty today. And microblogging this seemingly 140 words of simple things, which also have a lot to pay attention to places. This paper presents 6 problems I have encountered, seen and heard in the operation and use of Weibo, giving me some advice and a chance to think together. 1 social media conversations are not yelling at your fans. 2 Does it really work to focus on one form of microblog 3 at a time? 4 is it really important to publish in time? 5 comments/Forwarding/Fans number is really a fixed KPI? 6 respect the original, for their own more to leave some moral integrity bar!

#1 you're talking to people, not yelling at the computer.

Most of the time it may be the relationship between the occupational diseases, we may mistakenly think that good advertising copy is equivalent to good micro-blog case. And most of the ad copy to shouting, to 1 to many of the appeal, because the ads to your text to show the opportunity space is very small, how to use the least shocking words to seize your audience's eyeball becomes very critical. Like "Fang, what do you think?" Body is very hot, soon we in the major portals, whether it is online games or mobile advertising can see a similar changed copy appears. To tell you the truth, part of it really gave me pause for a few seconds to see. And Weibo? Corporate micro-blog also to Fang Body, which also many of the number is not passed, but everyone is saying the same words, your text becomes a noise.

Speaking on Weibo, you are not writing beautiful ad copy, to appeal to everyone to see. such as "Come and see it", "download to see it", "Click to see the big picture", "Welcome to pay attention to XXX" and so on. You need to talk to people in the form of dialogue, try to have a question in your microblog, with emotional color, happiness, sadness, depression is easy to cause your audience to resonate. Remember, people are curious, have feelings, don't yell at your audience, try to talk!

#2 focus on a microblog form

Weibo provides users with a lot of convenient tools, text, pictures (and mosaic), video, voting, outside the chain and long Weibo and so on. In the future, the function of Weibo will only be more, will not be more streamlined. Twitter is a phenomenon that many corporate microblogs have struggled with to get more audiences to click and forward their tweets. To be honest, the recent picture is more and more long, long micro Bo is also like the book General, there are video and outside the chain. I personally use the phone on the micro-blog more, the screen so small, really do not do a lot of things at the same time. I do not want to tell you here, you should send more pictures, or more long micro-blog, to say that there are preferences and pros and cons. But a little advice, focus on one form.

People's attention is limited, and you can't ask your audience to do a lot of things for your microblog. If you're sending a long microblog, try simplifying the text of your microblog 140 words. Although it is a special case, you can also see how Han's long microblog and the original Weibo are coordinated. Remember where you want to show the focus and goals of your content. Do you want to draw your audience to your link or click on a video or picture? This will affect your content editing, but don't be greedy and have everything. Remember, a micro-blog as long as a protagonist, let others become supporting.

#3 videos, pictures, and polls really work?

Relatively speaking, they are effective. Try to sneak a look at the girls on the subway and you'll find that many times they click on the pictures in the microblog and it's probably very casual. But it's also handy to turn off the pictures.

Some suggestions here, 1 The picture can be long, but to have relevance story 2 the text in the picture is best not to too much 3 to publish a video when you need to have a very attractive text and pictures to match, after all, watching a video is very time-consuming things. 4 The content of the vote to have a topic and real-time, but if it has nothing to do with your brand, suggest not to rob this limelight. If you're a business-to-business microblog, you're not going to post a vote that you won't buy the ipad Mini.

Is it really important that #4 be released in time?

There are a lot of statistics say a few points of user activity is very high, you should be at this time to tweet. And the result of similar guidance is that this point is basically your focus on the blue V or the root of the tuba. Then a brush micro bo is full screen brush frequency. Here's a little tip that it's important to know what time it is to be active, but also to know what kind of content will be noticed by your audience. For example, at 8-9 in the morning you send some 140 words full content will be easy to read, and at night after work you again full of words estimated that no one will read.

#5 comments/forwarding/Number of fans is really a fixed KPI?

There are a number of dimensions to measuring your Weibo health, and I really don't think it's a necessary KPI. But is it not important if you ask them? I'll answer you for sure. They are important. The behavior that triggers the user to forward/comment is actually very fixed, forwarding it needs your content to have the dissemination, the topic at the same time also conforms to your audience's "tutelage" (some is beneficial to the friend, or can forward to enhance your personal quality). Generally we see the number of forwarding more, either the science-oriented professional type and your occupation, or the lowest end of the topic and content. Basically the gossip can take to the nonsense, but in the public forwarding will not hurt the content of the good people forward all feel OK. Some of the more personal content, comments in the circle of friends more.

But the content of most corporate microblogs and the content of these easy forwarding/reviews is far too much. Here's a little suggestion to set your own standards. If your purpose is to allow customers to see your products, such as the import to the chain of clicks, video browsing rate, etc. becomes important. If you share an industry report, it becomes important to download the number and browse the volume. Simply put, the health of your microblog per month (your own set of standards) is needed to see, and you need to know that your team is running microblogs on the right track. And for some of the other things that may directly affect your sales or specific projects (such as recruitment, activities), set your own standards.

#6 Some details to be aware of when forwarding a reference

Good content, jokes, pictures can attract a lot of attention and dissemination, this does not deny. And good content is difficult to find many micro-blog operators the most painful place. Social media is a welcome to share, forwarding the place, but on the micro-blog we also see and encountered a lot of relatively no moral forwarding, such as do not specify the source, remove watermarks and logos, and so on, take to be their content forwarding. There is a symbolic circle of you, so that people do not know whether you are forwarding or in passing around you.

No integrity forwarding Although there is no express, but if you can pay more attention to some details can avoid some unnecessary social media turmoil, but also to win some fans and your competitors respect.

Here are some suggestions, although everyone knows that Weibo has a limited number of words, but leave a few words to show that your content source does not affect your content. It can even help you get the recognition and forwarding of your fans. It is suggested that when you quote and forward the content of each other, clearly indicate that the text/pictures are from @xxxx, or you can write via or by@xxx. Remember not to forget to circle each other, let the other party see more acceptable than being told, if you can do good at this point, the forwarded person will respect you, May also forward your content.

Of course, the best way or you directly forward the original microblogging! respect for the original!