Six principles to be followed by the customer product Manager

Any profession has its basic principles to follow, if you want to succeed, you must learn these principles, for product managers, they directly to customers, need to be responsible for the customer, therefore, there are six principles that they must adhere to.

Principle 1: Never look smarter than customers

Understand the need, not criticize the customer. You are familiar with products and technology, and customer customers than you are more familiar with the business environment, customers always know where the problem is, your job is to let them be willing to speak out, but also in-depth to explore the nature of the problem and the customer's potential needs. The product manager should have a sense of becoming a domain expert, only so that the business and product can really match.

Principle 2: Respect for the realistic choices of users

The customer is always right, many customers put forward the demand, after we artificially filtered, was hit "unrealistic", "impossible" mark and shelved. The idea must be based on objectivity. Because our product is objective, the user's use is also objective, their idea is also objective, the objective must be existence, the existence must be reasonable. We do not easily negate the needs of users, do not easily say to users: your ideas are wrong. According to the status quo, we need to provide the most appropriate solution, not the best or most expensive solution. What we can do is not necessarily the best, we do not want to do sometimes is often the most needs of customers, find the most suitable customers, not the most suitable for us. Don't treat customers like fools. There is no fool in this world, think that each other is a fool's talent really is a fool, do not deceive customers, do not cheat customers, if you have to add a period before this, I hope is "forever".

Principle 3: The person who is reporting the demand is also the customer

As long as the demand for our products and business, is our customers, should be treated equally. They tend to think of themselves as designers, but they may be familiar with the product, but not familiar with the whole business, so they can't be designers. It is therefore considered that third parties may omit or supplement some additional requirements. Everyone expects the product to do well, this kind of strong success psychology easily lets people produce Halo psychology, thus affects our to the demand screening.

Principle 4: Customers and users should be treated differently

The customer is the customer, the user is the user, sometimes is consistent, sometimes separates, this is we first must understand. The product is designed for end users, and the functionality of the requirements is converted to the end-user's usage requirements. The user decides the product, we need the work to be based on the user, starts with the user, belongs to the user. Customers are diverse, value-oriented is also diverse, our products can carry a variety of customer value determines whether the product can achieve the final exchange. Therefore, it is necessary to consider the product truly realize customer value. The final value of the product is embodied by the user, from the user's product, is "with, hair".

Principle 5: Record requirements with the simplest text tools

All people can understand things, the least error, no need to learn things, the most error-prone, do not want customers to spend more time to understand the needs of the model after conversion, to maintain the smooth communication is to understand the needs of the protection.

Principle 6: No free lunch in the world

To get to be sure to pay, the amount of pay does not necessarily and get the same amount, as a product manager, is to make the customer as little as possible to pay, as much as possible, but will never be free. Customer needs are realistic, are reasonable, because these requirements are objective, but we are often accustomed to subjective view of objectivity. Customer requirements are achievable, there is no need to achieve, only we understand the lack of in-depth needs. Cost first or demand first, customers to the problem to us, we use our wisdom to solve this problem. We can do it-this is the cost.