Six qualities necessary for the success of the individual stationmaster under the strong forest environment

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Recently, the situation of personal stationmaster again aroused widespread concern, the recent big adjustment of Baidu caused Stationmaster's worry: Baidu to many individual station carry on large-scale collection and weight adjust whether mean individual station of outlet getting narrower? In fact, personal standing in the process of development has never been smooth, Are webmasters are constantly exploring how to better coexist with the search engine, how to survive in the competitive environment, so I think, by virtue of personal webmaster not afraid to suppress, not afraid of competition, the indomitable spirit of survival, personal station will never disappear, but we are facing the difference of the size of the pressure.

Needless to say is called stationmaster "the food and clothing parents" the Baidu to the stationmaster to bring the important role and the influence, there are more and more capital and size and other advantages of the industry giant Web site is constantly born, further squeezing the survival of the personal station space, in such a strong as a dream, challenges constantly under the environment, as a personal webmaster how to achieve success? I think the webmaster needs to have the following six kinds of prerequisites:

First: Clear and clear to do the station objectives and ideas

In the past when China's internet was just beginning to develop, casual a website can get very good traffic, at that time by virtue of SP ads can bring a very considerable windfall, and now the owners have to face more competition than ever before, which requires the webmaster must have their own clear to do the station goals and ideas, Can not casually launch a new site or change the site, for their own site to find a suitable location, establish a reasonable development goals, is the first step to win success.

Second: To create their own characteristics

The more competitive environment, it means that the more users choose, the more difficult the webmaster to retain users. To solve this problem, we must be in the station to gradually find their own characteristics of the site, in the site template design or column design, and Content selection choreography to create their own characteristics, so that users can quickly impress the site and can be attracted by the characteristics, conducive to retaining new visitors and gradually cultivate loyal users.

Third: Create asymmetric advantage with high quality idea

The individual stands in comparison with the large-scale industry sotetsu, the most prominent is that the site is not thin and the content and structure of the rich industry Sotetsu contend, but the industry station because of its size is too large often will bring special areas of specialized content and not meticulous or rich and so on, then need to use high-quality ideas to build personal station, The use of quality and meticulous advantage to win the trust of users, with the details of high-quality advantages of the formation of the market compared to the asymmetric advantages of the industry, thereby taking the initiative and advantages.

Four: Respect the user to enhance the interaction with the user

In addition to what we often say that Baidu is a personal station of "food and clothing parents", users are the site of the customer "God", personal site to play the advantages of small ship, through enhanced interaction with users, and actively collect and listen to users of the site feedback, and actively adopt reasonable suggestions, can let users feel respected, Enhance the goodwill of the site, and play the user's wisdom, so that the site by more users of the recognition and love.

Five: innovate and achieve the balance between advertising and user experience

The success of personal web sites must be linked to profitability most of the time, only the smooth profitability of the site to ensure normal operation, in order to let the webmaster continue to have the power to invest in the follow-up operation, in the choice of advertising mode to be based on the characteristics of the site, innovative advertising mode, choose the appropriate form of advertising, less use too much impact on the User Experience window ads, But should pay attention to the advertisement form and the website style unification, achieves with the good user experience balance, avoids the user the loss.

Sixth: Exchange the positive mentality with other stationmaster

We all know that personal webmaster rely on their own strength to fight hard, there is also the limitation of personal thinking will lead to the development of the site will encounter bottlenecks, the idea is not wide enough, this requires the webmaster can have a positive "go out" mentality, can actively communicate with other webmaster, to participate in webmaster meetings, webmaster Assembly, webmaster Online communication and other forms, In order to constantly broaden their own ideas, expand the knowledge and thinking of the webmaster, in the exchange of learning to increase the harvest, the use of other people's successful experience and suggestions for their own use, promote the development and promotion of the website. This article from the vertical milling Machine http://www.ntwj.com Original, reproduced please keep the source.