Six questions about the internet entrepreneurial factors

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Ten years ago, the Internet into China, and gradually rise, resulting in the entrepreneurial tide to achieve a number of people, these people are later separatist side of the internet big guy. Ten years later, the Internet in the rapid development of the situation as if such a prospect has entered the spring. But who knows, what kind of bloody entrepreneurial truth can be buried under such a beautiful picture? In the face of the inevitable results of Internet entrepreneurship, or the death of the vigorous, or silent to no one know, or no longer exist, and really can stand siege, to kill out of the way, are damaged 800 of the loss of 1000 drifting struggling alive. For this kind of situation, I believe many people will ask, in the end is the Internet itself to determine the nature of cruelty, or artificially created by the blurred scene? To this end, we might as well come to uncover the fog and unlock the inner connection that is full of contradictions

1 Q: Why is it network investment risk getting bigger?

In addition to the long established platform for financing for their own services and technology upgrades, believe that the construction of other network projects and operators have such an idea: the appropriate time to find the right investors, sell the copyright of the site to get a sum of money, or the use of funds to explore other related business. To be sure, the idea of at least 95% of the webmaster in the mind appeared. This is worth understanding.

The current society is the exchange of commodity equivalence, as long as there are sufficient conditions, will be closer to the field of commercial value. However, there are a lot of problems to consider when choosing to enter the business world. Affected by its industry, the contradictions between the webmaster and investors are very prominent. Once read a case, a webmaster is so truthfully said, we stand tens of millions of users, the user's business promotion conversion rate is very high, the potential of a huge. As an investor, ask: So high conversion rate, how much is the profit of the website? What is the real effective conversion rate? What are the profitable business directions for the website?

Results The webmaster can not get valid data and case to prove. This can not blame the webmaster, of course, is not a platform for the problem, can only say that the financing risk and platform for the development of planning and control deficiencies. This situation, is also the current network project financing most likely situation, this to the investor, the risk is extremely big. This also allows many investors to see the fact that Internet investment is a bottomless vortex, once the choice will be like opium, or one-woman, or timely stop. And once the hands are closed, the loss will be directly negligible. In this way, it is better not to vote.

2 Q: Plagiarism and innovation, seize the time to let the project out of doubt?

To get financing, whether it is a large platform or small and medium-sized platform, are trying to change the direction of innovation. However, it is easy to expose the weaknesses of the platform's research and development operations, especially the development direction of some large platforms is most obvious, in order to prevent accidents, are trying to use other similar business to fill vacancies, and even some simply put their own operating system fixed pattern. To this end, those small and medium platform, in order to from the general direction of the operating style of the platform is disjointed, also follow the operation of the following, directly diluted the possibility of innovative breakthroughs, for the sake of insurance.

This should be one of the reasons why the Internet is not going to be an impressive platform at the moment. However, it is not possible to expect to be as entrepreneurial as it was in the 90, but it is not entirely impossible to find an excellent operating program that can break through the current environment. But many entrepreneurs who find these excellent projects seem to have the same idea: to use time quickly to create opportunities. This approach, explained by a number of veteran practitioners, can be more direct access to the market, with the user 0 distance contact, and then a rapid upgrade update replaces the original product gaps.

But the domestic internet is a lack of protection for innovation. For internet entrepreneurs, the most frustrating thing is that the project advantage is quickly copied by others in a short time. The result of this effect, if no good money running and solid team technical support can let the platform in a short time to get a rapid upgrade overlay, you can only watch the competitors to plunder the results of the instant. Perhaps some people say, why not use legal weapons to protect themselves? When strong opponents are quick to attack and have quietly applied for a patent that belongs to you, the entrepreneurs who are encroached on are often at their wits ' end.

3 Q: How to play the platform operation team's hard strength?

If you want to do project advantages in a short period of time not to be copied, the only controllable way is to limit the platform of the basic framework of research and development side of the operation of ideas, do a good job of sealing the test to the public test process. But to do this, we must rely on platform development and operation of the hard power to support. But the support of the same time, whether there will be the embarrassing phenomenon of car-building, which is the platform development and operation of the conventional work needs to break through a large gap. Found that a lot of platforms in the development and operation of the process will adhere to the view that their platform has an advantage, the operation of the data is not ideal, because the user has not fully understand the platform, or familiar with the platform.

In fact, this issue is tantamount to the development and operation of the idea of the team to imprison. As an entrepreneur, the art of war has a cloud: No formula for the use of water, employing the way, the most important thing is to be good at discovering, excavation, play under the skills. To put it simply, this should be a reflection of the team's hard power, mainly used for textual research of unity and coordination. This is also very demanding for Internet entrepreneurship teams, if the implementation of the platform based on the overall development of the project, the specific work will be divided into effective time to carry out the task steps, but there is no disagreement between the situation, but in fact, a large part of these comments are related to the market, because they are the first users, If the first users disagree, the platform functions to maximize the play, it will be very easy to be questioned.

4: The soft power of the platform does not have strategic significance?

If the research and development operations team is a platform of hard power, can play a solid defensive strength, then, the platform's soft power is the full display to the user's true appearance, played to quickly accept the role of the platform. Site domain name, server access speed, typesetting, content theme positioning, thematic impact, event planning, optimization results, etc., can be calibrated as a platform for the soft power of embodiment. In the strategic sense, in fact, soft power closer to the market, closer to the user, but also the maximum effectiveness of the platform to play the user experience value.

In fact, the soft power of the project platform can also be interpreted as the integration and utilization of the platform's detail resources. In the process of development and operation, the operation team not only need to consider how to guide the user familiar with the platform, use the platform to further transform, as the technology flow also need to consider how to optimize the platform's detail architecture to the ultimate level. For example, the domain name does not necessarily determine the comprehensive value of the site, but a good domain name can be on a certain basis to make the user's memory is profound; Similarly, can not say that the homepage of the site layout needs art appreciation ability to attract users, But the layout of things that allow users to find what they need or generate interest in the first time can be more appealing to the user. So, the details of the success or failure is not wrong, the entrepreneur can not only focus on the strategic level above, but also need to put a low point of view, to see if the road below are paved.

5 Q: How to quantify the real value of platform operation promotion data?

When the project platform is truly moving from research to development, the most important responsibility is the front-line operators. Because they not only have to shoulder the future project platform profit transformation mission, but also to be responsible for the regular actual operation of the promotion data. These data determine the development lifeline of the platform, is also one of the most important content that the entrepreneur concerns.

This is actually a question of the value of the data source. Many entrepreneurs think it is important to see it in person. In fact, the data of important indicators do need, but only to calculate the horizontal standards, if as a site operation success or failure of the important basis, I am afraid that the implementation of the platform will not appear powerless. Because there is a need to remove some impurities in the middle, to find out the validity and the effectiveness of the data scale contrast. In this way, we can basically clearly identify the source of the problem is the existence of data vulnerabilities, or practical means of operation to limit the development. This set of data scale contrast indicators should be listed as a practical embodiment of the effectiveness of Web site transformation, popular point, the promotion of the basic data in the increase, conversion rate is not high, is definitely the implementation of errors. Promotion of the basic data unchanged, the conversion rate increased, it must be improper use of strategy. Therefore, the entrepreneur to research and development operations team requirements, can not just stay in the simple operation of the word above, for the data of the horizontal, need more bias in the marketing transformation.

6 Q: Is the long-term plan a slogan or a top goal?

The development of the platform needs no long-term plan, has been a controversial topic. On the one hand, if the long-term plan is set, the routine work can not be achieved, or the results of the implementation of the difference is far away, then the plan is likely to become a slogan, this is a big taboo for entrepreneurial platform. On the other hand, if there is no long-term plan to achieve a step-by-step approach to the next plan, then the platform's thrust will obviously be limited, this limitation is not only the entrepreneur side, there is the platform and market coordination between the degree of integration.

For the platform's operation, the long-term planning must have. Because this is the process of planning strategy and implementing strategy complementary. Can not say that all planning properly, the implementation will appear downwind, in addition to always pay attention to the changes in the competition, but also pay attention to market trends to determine the next step of development; Similarly, if the implementation of the long-term plan can not be the highest goal, the final results will be only the platform for conventional operational data , not the real and effective commercial value of the platform. This for venture capital, soft power and hard power have already had the project platform, does not mean that the risk has passed, but the pressure appears to increase.

Therefore, the project Platform's development and operation of the first step should be to complete the user based platform. Long-term goal planning should be more about directing user habits than kidnapping users. In this way, the accumulation of user resources from passive to active, it is possible to jump out of the millions of-meter site of the mediocre control of resources, self-contained. Otherwise, the light is only a platform, in the choice of opportunities so large, so free, most of the user is only the chain of tools, if this is the case, can only herald the failure of the venture ...

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