Six rooms in the "dying" type of promotion?

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6 rooms were famous in the 2006 June, by January 2006 broadcast Hugo Works "a steamed bread caused by the murder", 6 rooms use the popularity of Hugo Works, in 2006 June also launched the "Bird Cage Mountain", January 07 launched a new Hugo "007 War black Man", View traffic over 100,000 times within 3 hours. For a time, Rob content for marketing strategy makes 6 room fame Big noise.

But since the "007 War black Man" enthusiasm, the click rate has been stagnant, even after 10 months of today, the click rate has not more than 3.7 million times. The flow of 6 rooms has plummeted, with many people no longer landing 6 rooms. Not long ago video-sharing site six rooms cost millions of yuan to buy "6.cn" to replace the original domain name, in order to strengthen the promotion, 6 rooms even have the suspicion of cheating and viral means.

Content for marketing means is an important means of video site promotion, such as Youku President Koo also often in public praise tear video "The Old Man and the dog", but the reputation after a great noise, to maintain the promotion approach, should not be deceiving netizens.

Questioned traffic

Since Sohu President Charles Zhang successful "kill" Alexa rankings, there are suspected of cheating site a large number surfaced. The rankings of the 6 rooms were unusually stable, seemingly without any oscillation. But another netizen provided data circulated on the Internet, the source of this data is "Yahoo Vane" and "Baidu Index."

"Yahoo Vane" and "Baidu Index" is originally for the business "keyword advertising" services, to the key words for statistical objects, but they can help us to understand how many netizens every day interested in a certain thing, refraction social hot spots and response to what the Chinese netizens do every day on the internet what things. Because Yahoo and Baidu database update takes time, out of the data is generally two days ago or three days ago data, and 6 rooms The worst time is 0:

No matter what keyword, can not prove that a large number of netizens pay attention to "six rooms", their Alexa IP difference is not much. But the proportion is too bad? How did it get in the more than 1.6 million traffic?

The author learned that at present, the country has formed a fraud for the Alexa rankings of the "cancer industry chain." In the pursuit of many new Web sites, the "cancer industry chain" is also expanding rapidly. As long as we are still concerned about the rankings, the cheating industry chain will not disappear.

6 rooms, once with the help of Hugo, the topic of civilian culture on the academic classroom video site, why deliberately to promote their own?

"Dying" promotion

Youku's president, Koo, said in a public setting: "Now users are getting more and more receptive to video, and the video industry is polarized and users are starting to focus on several of the biggest video sites, so it's not surprising." "But this remark has another meaning, is to pull the user, you have to become" a few of the largest video site, "which is the objective reason for traffic cheating. The subjective reason is whether the 6 rooms are one of the biggest video sites.

One industry source said: "The 6 rooms are not in the first camp of the video-sharing site at all." ”

"The video, the experience will tell you the best." 6 rooms are also no way, now cheating too much, want to keep the flow, the ranking of the number of visits is not easy. said the person.

Recently from Baidu can frequently search "six room virus" news, including antivirus software and the latest update of the six room virus features, and so on, six rooms using a Trojan horse program, you can make the e-mail page into six rooms, and then continue to turn into, so that click on the "back" also point does not come back. This phenomenon slightly fell back, we ushered in the six Room automatic pop-up page, every day can automatically pop-up 10 fielded.

According to the netizen to explode the material, 6 rooms pop-up page belongs to the union nature. Many businesses, including 360 security guards, have developed special kill tools for 6 rooms that eject the virus.

6 rooms from August 1 enabled 6.cn domain name, to September ranked 989, a short period of less than one months, the Web site visits to rise particularly fast, visible virus bombing effect. Spend money to brush the flow, improve their Alexa rankings, whether there is no profit, as long as the site visits high, ranking up, there is a user, the investment is also accounted for.

However Netizen's behavior custom is worth considering, to the webpage that has an affair with virus, people would rather kill good content, also can't let virus enter. This kind of behavior of 6 rooms is almost in the grave for a momentary delight.