Six simple ways to teach you how to optimize your account

For http://www.aliyun.com/zixun/aggregation/1539.html ">adwords advertising, never the best, only better." When you are done with all the settings and start to launch, the process of fine-tuning and improving is followed. The magic of achieving good advertising results is in this process of continuous optimization. All we need to do is to constantly improve our readiness to win. Here are some easy ways to optimize your account for beginners, and with these simple steps, you can quickly improve your advertising effectiveness.

Method One, the advertisement carries on the segmentation test

Ads are always written to customers, not to themselves, so it's best to let customers vote for your ad. Segmentation test is a concept from the user point of view, refers to an advertising purpose, write two ads, and then let users indirectly in the search for your advertising vote, then the final performance of the outstanding natural win, and the other can be assured elimination.

Google can take turns for you to display these two ads, of course, after a period of time you are very clear about the results of the two ads, the choice is very clear. Then continue to add new ad groups, try to beat the existing winners, cycle, keep adding constantly elimination of the way, gradually improve the retention of advertising group marketing, of course, not only the number of shows and clicks, the most important also include conversion rate.

In order to ensure the continuity of advertising progress, stability, direction, the two ads can not be too much difference in content. And the most suitable in the original on the basis of the same continuous fine-tuning, such as the addition of some new think out of the keyword, adjust the keyword Click bid, modify the advertising copy description, change the point of the ads to link, or create more advertising groups, campaigns and so on.

To be invincible in AdWords and to maintain a lower bid price, the key is to always split the test two ads at the same time, remove the poor performance, and try to beat the best ad. Always test only two ads at a time. The following is an example of a split test:

Voice Mail Software (voicemail software)

Make Your communication easier (makes communication simpler)

With custom, expandable system (customized, organically expanded systems)

Www.SmithTelecom/VMsoftware

The title contains keywords, the first line to show the benefits of the product, the second line to show the product features and quotes, and finally show the relevant strong URL, stimulate click-through.

Voice Mail Software (voicemail software)

For either Business & any phone system (using any commercial and telephone systems)

Mahouve Day Installation & Easy Terms (installation on that date, simple terms)

Www.SmithTelecom/VMsoftware

The second advertisement has the same formula, just to test different information content. Pay attention to the first letter of this important word in uppercase. This will help increase the click rate. The following are the practices we have adopted:

We have produced a list of all kinds of keywords: voicemail system, voicemail software, voicemail service, automatic switchboard and so on.

We use keyword search tools to explore multiple variations of these keywords.

• Each family keyword has its own ad group.

We continue to publish two of ads at the same time, and constantly test to beat our better ads.

When you visit clickable links, they are directed to a specific page on your site with specific solutions to solve the problem. Don't take them to the front page and don't let them guess or click on each link to find what they want.

Method Two, that is, the key word to paste the strategy

That is, the tear is to your ad group Some of the traffic is very high keywords extracted, explore its long tail keyword, and then put together into a new ad group, and then write a strong correlation for his advertising language. Obviously, the significance of this is to improve the relevance of advertising, the search for the keyword people will be more accurate advertising language attracted. In AdWords, only the keywords that ads are clicked on are considered to be relevant, and those that are thought to be highly relevant, but no one clicks on the ads, are not judged to have any relevance.

In fact, the truth is very simple, think about it, you use the search engine, is not also like to click on those keywords in the title of the ads. And these high flow of key words, through that is torn to paste, improve the relevance, the click rate will naturally climb. Sometimes, for some too good or too bad keywords, to do that is to tear the paste can often achieve unexpected results.

Here are some examples of using a rip-and-paste example:

Dentures to being boys of (proud dentures)

Free In-office Consultation & More (complimentary Office consulting Services and more)

For a Smile that Wins new Friends (lets you make new friends ' grin)

Www.XYZ.com

Keyword:

Dentures Dentures

Affordable Denture Affordable Dentures

Same-day Denture Dentures installed on the same day

Permanent denture Teeth Dentures

Partial denture movable Dentures

Denture Repair Denture Repair

How many clicks can "denture repair" or "movable dentures" get? If a lot, both of these need to do the other is to be torn.

Power supplies to order

Custom design Requests welcomed (Welcome to customize)

Any OEM creator ISO 9002 (applicable to any original manufacturer, ISO9002)

Www.XYZ.com

Keyword:

Power supply Supply

Power supplies all kinds of supply

SUPPLY12 Volt power supply

5V power supply 5 volt supply

Class 2 power supply Level 2 supply

AC power supply AC Supply

In this example, the "AC power supply" needs to use a rip-and-paste to get a more accurate positioning, and a separate ad group is required.

A/C Transformers Qty 250+ (AC transformer, quantity 250+ above)

For OEM application,iso9002 (original manufacturer applicable, ISO9002)

Custom 1-day Quote, Fast IBuySpy (customizable, one-day quotes, fast delivery)

Www.XYZ.com

Keyword:

Transformers various Transformers

Power Transformer Transformer

Transformer Accessories Transformer Accessories

Power supply Transformers Supply Transformer

Power Transformer YouTube Converter

Robots in Disguise Transformers

The undeniable "Transformers" length will make it difficult to paste, especially to try to put this keyword in the title, but also have enough narrative. "Robots in Disguise" to do the negative keyword.

Toothache relief,finally! (The toothache is relieved!) ）

Your local pain-free Dentist (the dentist for you to eliminate pain)

Improves Your Tiyatien & more (not just improving your health)

Www.XYZ.com

Keyword:

Toothache Toothache

Toothaches all kinds of toothache

Toothache Remedies Treat Toothache