Six steps of network marketing in traditional enterprises

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Bill Gates once said: "21st century either E-commerce or no business, in this billing century, the most likely success is the use of the Internet and network integration of the cause." I think his sentence is enough to prove that network marketing is the first of the traditional enterprise strategy. The specific steps are as follows:

1. Build the website, build the website this relatively simple, A. com domain name, n megabytes of server space, the cost of a year is hundreds of dollars, like in Taobao to build a website open shop or free, and then is the day-to-day maintenance work, a will point PS can be dealt with simple technical problems one months, 1000 dollars in wages in many provincial capital city a lot. The cost of one year of a corporate web site is basically 15000.

2. Website promotion, the website has been built, must sell the website to let more people know. Many companies do not know what the benefits of website promotion, so in the face of network promotion seems helpless, and some simply to find a network to promote the company to do keywords or direct use of Baidu bidding rankings, these two ways, do not deny that will bring traffic to the corporate site, but the cost is very high, like to do keyword, Each word will be 20,000 in half a year, and if no one understands the consumption habits of internet consumers, do not understand the search engine, the company is the key to the makeup industry keyword on the use of "cosmetics" Such keywords for network sales basically nothing to use, also outweigh the gains. Now the Web site to promote a lot of ways, can through the blog, forum, Mail and so on, these can only improve the visibility of the enterprise and can not enhance the brand image, to better improve the image of the brand, first from the enterprise culture, fashion and other aspects of the effect should be more significant, the promotion of the brand at the same time the visibility of the natural

3. Website platform, what is the function of the website? I would like to ask this sentence, everyone will say that the site is not written about the culture of the enterprise, history, enterprise development, what the enterprise is to do, what kind of success stories, how many contacts, and so on, also relative to a business card. So what does this card really do? Isn't it for the final sales success. The same Web site is no longer allow visitors to stay, we have to do is to attract the attention of visitors, he stayed a minute, we will be more than a successful sale of the chance. Of course, we can not keep the visitors eyeball to make the website is very fancy, this is undesirable, just talked about the website is business card, if the site is very fancy words will cause brand negative effects on the company.

4. Online consulting, online consultation and traditional sales channels are not the same, because can not be face-to-face communication, and online customer service can only communicate through the text, so the customer trust is relatively low, the current market with video voice online customer service can solve this piece of the problem, Because he can let visitors see your face and voice, we all know that in the negotiation of the transaction is mainly through the other side of the expression, tone, etc. to determine whether he is lying, whether trustworthy and so on. Currently with video, voice online customer service system All I know is the online customer service and the music language, and the video online customer service can also play a role in the eyes of the visitors.

5. The transaction, is the customer pays the time, this time is also the sales staff happiest, at least why, I think not to say it, this step everyone should know how to do, so do not speak.

6. After-sales service, the sale of things, can not ignore the AH, if the customer will not be used to teach customers how to use, if the product has any quality problems to be resolved in a timely manner, if you want to do a one-time business, I feel that there is no need to do marketing work, because such enterprises will be finished sooner or later, why waste time, Wasting money? Other business skills we should learn, such as the previous time in the Web site bought a pair of shoes to dad, shipping seven days or so, the shopkeeper called my dad asked shoes received? Comfortable to wear? Courier staff are still satisfied with the attitude? Listen to this give us what feeling, service attitude is good, The next time you buy shoes, you're going to patronize them, right? Virtually is not another marketing ah, and do not need to spend too much cost just a phone call is very simple, what is the significance of this call? Even if the shoes do not fit, we are embarrassed to change, to the store to save money, and we will not give him a bad comment, right? Three in a swoop, why not? There is a regular visit to customers how to use products, and then give them a talk about how to carry out maintenance and maintenance, so that next time, not only he will buy your enterprise products, he will also recommend the need for friends, and through a friend introduced the product turnover rate is very high!

Above is the traditional enterprise to carry on the network marketing six steps, hoped can bring to your enterprise, the help! This article go to: www.wk28.com