Six steps of new station planning

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Do everything should have a good planning, for the new site is also very important, only in order to be able to prepare in advance, with less effort. The new site should be set up at the beginning of good planning, only in this way can be more rapid ranking, resulting in value, reflect the real meaning of the site. So, what kind of plan does the new station need to do well?

1. Network Market Survey

No matter what industry, must do a good job in the market research, the Internet to do the site must follow this rule, must do a good job market research, to grasp the real needs of users, so as to better planning. One must do to the enemy, just can be victorious. Do Web site must be familiar with the industry's products, understand the competitor's marketing model, collation and analysis of their strengths and weaknesses, in combination with their own effective comparison, found that insufficient points to do the perfect evasion, while doing Yangchang, take its essence, will benefit expansion.

2, Mining effective keywords

New station establishment process, must do a good job on the keyword mining, in the key word mining process must be cautious, not sloppy. Because digging is actually a very deep knowledge. So those keywords are really effective and valuable? Site is often the establishment of the product sales, so the choice of key words must grasp the type of transaction keywords, general scientific keywords should not be used as the focus. At the same time keyword grasp must follow the 28 law, long-term keyword can bring more traffic and produce rich value.

3, the layout of the site structure

Site structure is very important, directly affect the user's aesthetic senses, so in the structural design must be strictly, must be based on the user habits, products or columns of the situation, do a scientific station optimization, such as home where need to optimize, where the plate needs nofollow, column page, article page and tag page, Search also how to do, do a time planning, the site for an overall optimization. These are very important for search engines, of course, we can not ignore the user clicks, so in the navigation design must be concise and consistent with the user's click Behavior mode.

4, improve the basic functions of the website

Website establishment process, the need for a lot of basic functions to improve, not only for search engine better crawl and crawl, but also in order to improve the user experience, especially pay attention to the production of 404 pages, Site Sitemap.xml Map, 301 Permanent Redirect, the processing of dead links, robots.txt file settings, such as processing problems, these basic functions directly affect whether the search engine can more quickly vote on the site evaluation, must be in-depth research and observation, whether there are unnecessary mistakes, the author of a lot of friends due to errors, resulting in site collection Record not ideal.

5, do a good link strategy

The internet is made up of tens of millions of web pages, and the Web page can not be ignored is the link strategy, a stable link strategy for search and search to cause optimization is very important, this is as Seoer must master the basic knowledge. It directly affects the overall ranking of the site, therefore, in the new station planning must fully consider the link strategy, link strategy is mainly in-station strategy and outside the chain slightly, in the link strategy in the use of the process must be followed by a wide and centralized, only in this way can better display the site information to the search engine results page, Allow more users to access the site, resulting in consultation and sales.

6. Regularization Maintenance

Web site in the construction process, must have planning to maintain, the need to implement a phased mission objectives, only in this way, otherwise will be in the trial process lost direction. The maintenance of the Web site is not outside the station and outside the site planning and implementation of mission objectives, one of the most important is the implementation of power and supervision capacity, these two aspects can not be ignored, many seoer feel the work of the boring and boring, so in the day-to-day maintenance will gradually produce inertia, the implementation of more and more decline, when accumulated to a certain extent , the site's unfavorable factors will be expanded, thus the previous work, resulting in short, so the supervisory power is also very important.

Source: Shenzhen website Construction http://www.szfangwei.cn/, author: Yang Xiaoqiang, reprint please specify.

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