When it comes to soft text, we should all be strangers. Mainly used for brand promotion, through soft advertising, improve brand awareness, increase traffic. The author for a recruitment site staff, because of daily marketing, so also do the promotion of soft text. So combined with their own long time soft writing experience, special to share with you how to write a good network recruitment soft text:
1, the temptation of the title. The title is like an enterprise's logo, its good and bad directly related to whether the article is popular. In the creation of soft text, the most important thing is to have a seductive title to attract readers attention. The content of the article is rich again without an attractive title, but also futile. So, write the soft text in the title again. A soft title must have shock, mystery, temptation and so on, in order to arouse the reader enough attention to reach the reader's resonance. As early as the beginning of the popular "to force" the word, the author sees a domestic recruitment site--Woo Jun talent Recruitment Network, has sent an article "2011, the network recruitment industry continues to" "The soft text, on the clever use of the" power "this popular word, with novel title attracted a large number of readers, and was placed in the recommended position.
2, the news point of the crawl. To write a good soft text, you must know how to crawl news points. such as 360 in the previous period of the listing, micro-blog on the "Elopement" event, Baidu Library infringement events, etc., can be used to do news points, so that the recruitment site interspersed among them, such as 360 listing can talk about the listing of recruitment sites, micro-Bo elopement can talk about how to borrow micro bo hype, Baidu Library infringement on how to effectively protect. Under normal circumstances, the news commentary of the soft text is more popular with readers. If you want to be concerned, you must timely capture, timely comments, timely publication. It's a concern because it's "new", and if you wait a few days to write it, it's old news.
3. Note the wording in the article. In my opinion, in the soft text, in order to get the attention and to arouse the readers ' trust, we can use the experts ' words to analyze their views, such as "Some experts say", "some experts think" and so on. In this way, naturally improve the soft text itself, compared to ordinary people, readers more trust is experts. Or to do soft text to promote a better Woo Jun recruitment network For example, they usually use "Woo Jun Recruitment Network CEO" and other high-level to explain a phenomenon or explain a problem, increased authority. In addition, it can also be a personal feeling of the situation to write soft text, so that the reader into which the effect of advertising has reached.
4. The structure of the article. Personally think, a soft article structure should be rigorous, line segment is consistent. In general, highlighting small headings is more effective than generalities. Whether it is a job guide or industry Analysis class, small title can be used to make people look at a glance, highlighting, so personally think or add a small title good.
5, "soft" part of the insertion. In a soft article, how the "soft" part is inserted is very important. In general, the soft part of the beginning of the article will be better, if the content of the article is professional enough to attract people to read, that put in the back also may be. In addition, in writing this part, you need to be clever with the previous paragraph, rather than the hard to add to the article, so that the overall appearance of the article is not coordinated, and exactly like advertising. At the same time, to understand that the soft text does not necessarily have to revolve around their own to "soft" part of writing, when necessary words, analysis and comparison can be.
6. Choose the right website to publish. Generally speaking, the internet a kind of soft Venjofa in stationmaster net (A5), Stationmaster's Home (Chinaz) on the effect is better, if is the media, Tencent, NetEase and so on reprint quantity is quite considerable. In particular, the two webmaster nets, the majority of our soft text reproduced by the two sites reproduced. Two webmaster networks usually publish Internet-related content, others generally do not pass the audit.
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