"Six-vein Excalibur" helps enterprises to be invincible

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Jin Yong Classic "Tianlong eight" in a kind of unparalleled martial magic "six-vein God Sword", Dali Duan's Super Sword gas knowledge. There is a quality invisible, is a set of sword meaning into the deep martial arts. Out of the sword when the sword flustered, such as lightning, rapid and unsurpassed. Take the Qi to kill the sword in the Invisible, the sword is invincible. The protagonist section of the book is a rusty six-vein God sword on several occasions, and even with the top master duel some, and finally by virtue of their own courage and perseverance held Wang this no one returned. So now for the vast number of small and medium-sized enterprises have such a "six-pulse God sword"? Yes! As long as the master of the "six-vein God sword" I mentioned, coupled with courage and perseverance, must be able to hold "beauty" like Yu, but the enterprise "beauty" is the market and profit.

"Six veins Excalibur" first Sword: Shao Ze jian. Features: Suddenly and suddenly go, change subtle.
Shao Ze jian: e-mail Marketing
Power: *

I'm talking about email marketing that's called licensed email marketing, which means that the recipient unsolicited asks you to email him. This is usually the way that users leave their names and e-mail addresses on your site. This data automatically goes into your email list, and then the program automatically sends out a welcome letter, and you can automatically send a series of prefabricated emails on a regular basis. If you send a useful article to this email list every month, the mailing list becomes an electronic magazine.

The key point is that you need to take the initiative to leave his email address on your website and sign up for your electronic magazine instead of grabbing or buying e-mail from someone else. For these registered email records, you should record the IP address of the user at the time of registration to make sure that you are not sending spam evidence in the future in the event of a complaint.

More insurance is a dual-licensing e-mail, which means that the user will receive a confirmation letter after registration, only after clicking on the link in the confirmation letter, the email is officially listed in the email list. This prevents many people from using fake e-mail addresses or wrong email addresses.

If you are not licensed to e-mail marketing, but only the enterprise to buy the mail address library, your business and product information by e-mail. So for the recipient of the message, this is junk mail. Every day I received the defeat of the Mail, almost most of it is "spam", basically do not look at the direct deletion, then the advantages of this marketing approach can not talk about the shortcomings to a lot. The first is that the target is not clear, basically is the form of light net. Second, because the recipient of this abhorrence, see such a message to delete, shrinking effect is not, third, many people have set up anti-spam system, this kind of mail does not accept. Four, the brand damage to the enterprise immeasurable. If you're not using licensed email marketing, I'd rather not recommend this kind of marketing approach.

The second sword of six veins: less punching sword. Features: Brisk and quick.
Less punching Sword: text chain advertisement
Power: *

Text chain advertising, is to write a paragraph, the link to the company's website after the major portals placed in the corresponding plate. If users see and click on the Internet, they can browse to the corporate website. Otherwise, you just pay for a sentence. I have to this kind of advertisement brings the click rate to do the statistical analysis, in China biggest portal page, the so-called tens of millions of times per day PV quantity premise, brings the click quantity is not very big, only 1000 times only, then is the price really very expensive. This approach is suitable for the giant enterprises in deep pockets, not to bring orders through links, but to ensure that their brands spread out at the moment. Therefore, this method is suitable for the use of large enterprises to build brands.

The third sword of the six-vein sword: Shangyangjian. Features: ingenious and flexible, elusive.
Shangyangjian: Search engine Results text link
Power: * *

The advantage of this approach is the focus on the target customers, for example, the user in search of "car", he found in the search engine results are "car" related enterprises. As the charge is based on the length of placement, that is to say, after the money will put you in front, as for the customer has not looked like it is not within the jurisdiction, so the sword clever and flexible, elusive, resulting in users do not know how many people's site is concerned and read, do not know that the order is brought.

"Six-vein God Sword" Four sword: Turn off the sword. Features: To the humble lag simple to win.
Guan Chongjian: Online image advertising
Power: * *

Network image advertising, including "banner ads", "button ads", "large-format advertising" and so on, more forms with the development of the Internet and development of innovation, and because such ads in the emergence of the internet is also known as "traditional online advertising."
Network image advertising and newspapers, magazines and other traditional media advertising is very similar, it is easy to understand: When users browse a Web page, it placed above the banner of advertising, buttons, etc. will appear, so that people can see. Generally speaking, network picture advertisement price is expensive, according to "show Times" and "show quality" to charge: the more times displayed, the better the location on the page, the more expensive the price. This is almost exactly the same as newspaper and magazine, the front page ads are naturally more expensive than the two version of the newspaper ads will be more expensive than the small circulation of advertising. Websites that offer traditional online advertising often say to their clients: "This page has many people visit every day, your advertisement will appear many times, and the position is very obvious, this will give the visitor to your product impress, therefore will bring the good promotion effect ..." it sounds reasonable, but in fact it is not. " Because of the blind, the audience (that is, see ads) too dispersed, in most cases, such ads will be "overlooked" by viewers!

In the network, "click" is a very unique concept, a viewer will "click" on the content of his interest to learn more, if the Netizen notices an advertisement content, and interested in it, will click into The Advertiser's website (for example, advertise the Enterprise website), to further understand the related products and services. If you're not interested then he'll just ignore it.

Therefore, the network image advertising is suitable for those who have a large advertising budget, at the same time the target customers a very broad range of enterprises and products, such as "mobile phone", "Computer", "commonly used drugs", "health Products", "Car" ... Wait, if your business does not belong to this category, it is best to carefully choose this form of online advertising.

"Six veins Excalibur" five sword: in the sword. Features: Big open doors, the momentum of the male Michael.
Zhong Chong Jian: Search engine Results Login
Power: * * *

There are too many websites and information on the Internet, how can netizens find what they want to know? The answer is: use a search engine. Search engine is one of the basic services of the Internet, is also one of the fundamental ways of website promotion, if can be more well-known search engine included, will be queried the relevant information Netizen discovers, thus be visited.

Search Engine result login is divided into two kinds of charge and free.

General large search engine results login, to pay a certain fee, and then be included, at present, Sina, Sohu and so on provide such services, it is usually divided into two types of included, one is the ordinary type login: "Only to ensure that your site is included, do not guarantee rankings and location", that is, he put your site in his database, But at the same time in the database there are thousands of other sites, when users search, your site will appear in the very back, if the netizen has the patience of a family to look down, will visit your website. If you want to top, then choose "Promotional Login", in the promotion of the login, your site to ensure that the first page of the search results, so that others see and visit the probability of a significant increase, of course, to pay a considerable fee.

In fact, there are other ways to make your search engine in the front, so that more people see you. Now have a lot of free search engine login, if you can make good use of this part of the resources, in these free engine login, you can be a large search engine included, such as Baidu, Google. If you log in more, and then with Search engine optimization, which is often said SEO, then you do not spend money, usually can appear in the first two pages of the search engine, so that you can also bring a large number of IP.

"Six veins Excalibur" sixth Sword: less commercial sword. Features: Jian Lu Shongjing, quite a rock, wind and rain to the potential.
Less Shangjian: Search engine Bidding rankings
Power: * * *

Search engine bidding rankings are popular in recent years the World's network promotion services, he to "enhance business sales" as a direct goal, with a wide coverage, targeted, flexible operation, high return on investment characteristics. Because the search bidding rankings have many other types of services irreplaceable advantages, and gradually become the mainstream network promotion products.

Bidding rankings and search engine fees are similar places, but essentially very different. Say they are similar, because they all use the search engine this platform to promote, said that the essence is different, because the auction ranking is not according to the length of time charge, but in accordance with the actual visit to the customer site charges.

As mentioned earlier, "Click" is a unique concept in the network, if the Netizen notices an advertisement content, and is interested in it, will click to enter the Advertiser's website (for example, advertise the Enterprise website), further understands the related product and the service, records the next advertisement to be clicked the number of times, also can accurately calculate its effect. Bidding ranking of the charging method, it is the record of the number of effective clicks, and as a basis for charges, therefore, he is a real charge in accordance with the effect of the network promotion services.

According to the user's actual use effect, bidding ranking is really able to help enterprises bring new customers, to help enterprises improve sales of the most effective network promotion services. It is ideal for SME users who want their products to move to a wider market. This low-cost, effective and flexible marketing approach will be more and more widely used.

Summary

The development of the network for the vast number of enterprises to provide an excellent information exchange platform for supply and demand, if able to effectively use the "six-Pulse Excalibur", will make the company's sales are greatly improved. Hope that the small and medium-sized enterprises can be used to adapt to their "six-pulse God sword" as soon as possible to hold the market profits this "beauty" return.

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Author: Gu Jinjing
Starting: China Network Marketing Network (http://www.netwin123.com)