Six ways to hype a website

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If someone says that the sky can drop pies, no one will believe it, but for the current Chinese Internet, many people believe that anything can fall, because the internet is now free lunch everywhere. Classover from the beginning of the year to send Apple to Sohu to send lovely more ice cream, from 8d8d to send mobile phones to ya bao send cars, from the green channel free Jiangnan swim to Ctrip's supermodel with the Tour, from a quiz to the investment winners of the Dark Horse quiz, the major sites to attract attention is eight, recount. Although the purpose of the various award-winning activities is simply to publicize the website, attract attention, but all kinds of activities, whether it is the operation or the effect of the activities have a great difference. The author divides them into six categories, which are described separately.

One, grandstanding type

The public is to arouse the attention of all, take the pet is the purpose of the public, that is to become the object of the crowd. This type of award-winning activity is the largest number of all activities and the most easily replicated, but also the lowest level. Grandstanding Type award-winning activities numerous, many, it or with ingenuity to win, such as Classover to send Apple, or a huge amount of prizes to attract netizens eyes, such as the treasure to send cars, Chinaren award House. For netizens to participate in such activities as long as there is enthusiasm, do not need too much technology. Because of the simplicity and ease of operation of such activities, it is easier to attract netizens to participate. It is said that in the classover to the Apple activity, a student netizen has got a basket of apples at most. However, the person who participates in this kind of activity generally only registers for the activity, as far as the activity finishes is not necessarily after the website. Therefore, the site of this type of activity, in addition to increasing the visibility of the moment and the amount of registered users with water, the effect will not be as good as publicity. In particular, the second option, due to the inclusion of unfair competition factors, often nothing, easy to attract netizens complained, but it backfired. For example, Chinaren's prize house activities have been violated by the "anti-unfair competition law" and the Industry and Commerce Department ordered to stop, become hit event, this is the organizer unexpected.

Second, long-term fishing type

Long-term fishing is catch, a method used by most forums. The sites hosting this type of activity tend to be lured by some incremental benefit to attract netizens to their websites for a long time. The most common way to do this type of activity is to score points for netizens, if the investment winner of the first building through the integration system to each post in the Forum Netizen scoring, according to the number of points will be divided into drinkers, guests, VIP and other levels, and different levels of netizens can enjoy the various services provided by the website. This method uses the psychological characteristics of people, the Internet users have long been attracted to their own websites, for the site to create a relatively stable user volume, and will have the same interest in the collection of people together. And for netizens, the score is not only for the final prize, more importantly, in the same kind of people to participate in the activities of the people to prove their value, to obtain a sense of achievement, which is currently a lot of BBS popular important reasons.

There are some of this type of professional Web site combined with professional characteristics to change the scoring form, such as Ctrip Travel Network in the form of mileage to reward netizens, of course, this is just the changes. In a sense, the game of the congregation belongs to this type.

Three, buy one to send one type

As the name suggests China webmaster Information network, buy one send one is in E-commerce Premium, customers in the site to buy a certain number of goods, the site returned a certain number of shopping coupons. Take the eastshop of the Oriental Netscape as an example, customers can get the equal value of the net element and receive a large amount of free internet time as long as they buy any kind of goods in the online mall. Customers can not only use the internet as a shopping voucher in a traditional store, but can also use free Internet time on the web. This type of award-winning activities are mostly carried out by the BTOC website, and the traditional promotional activities do not have the essential difference.

Iv. Market Test Type

The market test type is the network prizes the activity to carry out less also has the characteristic one kind. A market test is an activity that tests the market prospect or market potential of a project through a prize-winning activity. such as the green channel before the 51 free Jiangnan tour, the purpose of this event is to test the network tourism (that is, tourism e-commerce) in China's market prospects, explore the network of travel solutions. To this end, they conducted a complete network tour operation on the Internet, the only difference is that this event can be free to participate. Through the response of netizens and the summary of activities after the event, the paper analyzes the market potential of China's tourism e-commerce, the advantages of Internet tourism and the solution of tourism e-business suitable for China's national conditions.

Text。 It can be said that the participants in the event are both lucky and guinea pigs. This type of course is not only a market test but also a great boost to the popularity of the site, but it is worth discussing the credibility of the conclusions tested by this free activity.

V. Professional improvement

The major difference between the professional improvement and the above four types is that the participants are required to have a high level of activity and a clear purpose. This type of award-winning activities for more professional prizes quiz or recommended activities, for participants, the need for better professional knowledge and analytical ability, and for the organizers of the event, it is important not only to improve the visibility of the site, but to promote their entrepreneurial spirit and business philosophy. Like the investment winners just end of the century Dark Horse quiz and the upcoming Black Horse recommended shares, the purpose of the activities is to carry forward its consistent promotion of the rational investment spirit, so that investors pay attention to the real value of listed companies, to explore private investment experts, improve the analytical ability of investors, and for the site to cultivate For netizens, if there is no certain investment knowledge and stock analysis ability is unlikely to win, relatively speaking, the participants are more important to improve their professional skills, rather than the award itself. This type of award-winning quiz is often high, long duration, circular lottery, and by experts throughout the guide. such as the Black Horse recommended stock is to last six months, weekly lottery, bonuses amounted to 300,000 yuan a large event. But compared to the previous types, this kind of bonus is a kind of reward that the participant gets after work, and it is not easy to get.

Vi. Mode of operation

The award-winning activities as a mode of operation can be said to be a new form, the current development of this business model of the site is relatively small, and the operating areas are relatively narrow. Network advertising in the Z-era is the pioneer and advocate of this model. Z ERA will most people hate ads made duck hunting game, let netizens in the Z-era network ads to find duck food to feed their ducks, each raised 3 ducks can participate in the monthly lottery. In this way, the advertising from passive to active, the site through this new model to obtain advertising revenue. But those who participate in this type of activity are generally more curious and less purchasing power. Whether this kind of activity can really guarantee the interest of the enterprise still remains to be inspected, and, after the netizen matures gradually and step out of curiosity and fun stage, this model has the vitality also waits for the practice examination.