Six Ways to measure blog value

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When impressions-based in the Monday official blog's statistical analysis service, for the long-term rule of the field of Technorati is a challenge, these new competitors are strong enough, they measure the popularity of the blog and the success of the method is useful? Here are some common six common tools for measuring and counting blogs.

Impressions-based

Impressions-based is a simple and effective statistical tool to measure the popularity of blogs by installing a JavaScript script into a blog and tracking the amount of traffic. Some say this statistic is the most accurate way to count the popularity of blogs, but impressions-based must face the problem that many large blogs do not add impressions-based scripting code to the page. This is still the Matthew Law of the blogosphere: the strong are getting stronger, the weaker are getting harder to catch up.

Sphere

Sphere is a very conservative blog search engine, its secret weapon is to use widgets to display and your blog content related to other blog articles, but they are very slow development, and only to some of the blog open, many smaller blogs are required to participate in, but has not been approved.

As a tool to measure the value of blogging, Sphere still has a long way to go, in fact, they once removed the list of site rankings, focusing only on giving you content and trying not to do ranking calculations. However, they still have good tools and a foundation to make their articles appear in the sphere part is still what many bloggers want to do.

Feedburner

FeedBurner has only recently been acquired by Google, a company that does not want to be a statistical tool (at least in the past) because there are often users who are reluctant to disclose their subscriptions. However, the use of small yellow icons to display RSS Subscriptions has become the most common phenomenon in blogs, and many people have this as a measure of the success of a blog logo. RSS subscribers mean that high-end loyal users are focused on the content of your blog.

FeedBurner also has some adverse statistical factors, if your blog readers do not understand the technology, your RSS subscribers may be far less than ordinary visitors (such as celebrity blogs, ordinary viewers far larger than the technical blog), in addition, many large sites do not use the FeedBurner function, Even if they use FeedBurner, there are a lot of hidden subscribers. However, if there are enough subscribers, they may be able to display the number in a bold way to increase the credibility of the blog.

Alexa

Although Alexa is a lot of people criticize the object, but it provides the result is more accurate, Alexa is still a measure of the popularity of the blog a good way, the simplest reason is that it counts all the sites. Unlike some other statistical tools, only a large web site, Alexa ranking tool can count very small site traffic, even according to the country to sort.

However, the Alexa data often fluctuates to create a lot of questions about its accuracy, many blog statistics are too low, many visitors do not install Alexa toolbar. Still, Alexa provides a statistical result, so you can query your Alexa rankings, however, Alexa recently has two strong competitors quantcast and compete, all of these services do not prove their own statistics with high accuracy and credibility.

Compete

As Alexa direct competitors, compete focus on the development of simple functions, so that when people think Alexa statistics inaccurate, you can easily switch over. Nevertheless, from our experience, the results of the compete statistics are actually not Alexa accurate, especially for smaller sites, but the Alexa, Blogpulse and compete online results together, can show more than a single service function.

Technorati

Technorati is still the King of blog Statistics. Although Technorati's statistics rankings are almost flawless, there are some problems with indexing some sites, but Technorati is still a very clear and simple statistical analysis of popular blogging tools, and you can see how many import links there are, You can also see the Technorati of the blog rank.

Technorati has been very popular and universal, almost no blog can ignore the existence of Technorati, then whether there is a way to improve technorati ranking it? Yes, people in the top ranks may compete with each other, but so far no one has really put Technorati's blog in the same league.

William Long

Six ways to measure the value of your blog

English Original: 6 Key Ways to Measure Your Blog ' s Success