Six ways to successfully promote personal website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Successful web sites mean that your business can get more customers from the Internet, quickly expand corporate visibility and create more business opportunities.

If you still think that the site is placed on the Internet product manuals, it can only play a little propaganda for the enterprise, it is difficult to achieve the ideal of success. A successful website will surely bring more business to the enterprise and increase sales significantly.

Foreign research institutes point out that the six-step site has increased its access by 400%. It really deserves our careful study. They are:

Communicate Clear Marketing Information

Conveying clear marketing information means that the information presented by the site is easily accepted by the visitor and helps and facilitates further action by the visitor. This is the site planning when the focus on solving the problem. Most enterprises think that the function, characteristics, technical specifications of the product described in detail, the number of awards and how long production history, etc. one by one on the site is enough to convey the content of the need to express clearly. Well, that's a really bad idea. But are you sure this is the most effective way to do this?

No. The most effective way is to stand in the customer's perspective to deliver your information. Who are your target customers? What kind of help can you give to your target customers? What are the benefits they can get from your product services? What are the concerns when they make a purchase decision or issue a cooperation invitation? How do you express these interests in the way they are known?

Xinlong professionals will spend time and energy working with you to study and solve this problem, and form a sound website planning book to ensure that your site meets the needs of visitors and delivers clear marketing messages.

Optimized layout for search engine

According to the search engine optimization layout, we should consider the working characteristics of the search engine in the design of the website, which is helpful for search engine retrieval in page planning and layout.

According to statistics, the Internet 70%-80% of visitors through the search engine to query information, your site to get a search engine to be included in the eyes of most visitors, and because of the limitations of the search engine technology, decided that we must adopt the technology suitable for it to ensure that the site to obtain its search.

For example, search engines can not read pictures, Flash content, so a large number of use of these elements will affect the robot to read your site. Because of this, some international well-known companies in the Web site is mainly simple and generous, the use of flash and pictures to take a restrained attitude.

Of course, web design should follow the Web standards, the page must be validated through the world, so as to ensure that the Web page can be designed in different browsers have a better display effect, to promote the site to lay a good foundation.

Using advanced technology to modify the parameters of Dynamic Web address to facilitate search engine access is also in the construction can not ignore the work.

Iii. Continuous and effective website management

Continuous and effective management of the site is particularly important to the success of the site, it reflects an enterprise's operating conditions and convey a sustained dynamic development of information, give visitors a choice of reasons and confidence.

The management website mainly manifests in the daily maintenance renewal work: The Enterprise news, the market promotion activity, the new product release ... Your site needs to always introduce new content to attract visitors to frequent patronage.

Now the site technology has been for the website management backstage equipped with WYSIWYG content editor, it is like word working environment, simple and easy to use, an ordinary clerk after an hour of training can be competent website update work.

World-Class Joolma content management system for your site management to bring more convenient environment, you can not only add products and content, but also to the existing columns (including the first column) to modify, add or delete, but also the layout of the site to make simple adjustments. This for the site to adapt to the changing needs of enterprises to provide a great convenience, Xinlong for you to build the site can really be your palm control.

Iv. Effective Website Promotion

When your business has a website, will naturally put the website address printed on business cards, stationery (fax), catalogs and so on may advertise the media, this is the use of traditional channels to pass the information of the website. For more potential customers to see her through the Internet, we also need to do website promotion work:

To Google, Yahoo and msn ... Baidu and other well-known search engines and directory Sites submit your site, the site through the submitted keywords can appear in the search results list. It often takes some time to collect these. Of course, paid submissions will soon be included. In the development of the Web site management program for customers will be based on the scope of the enterprise target market list should be submitted search engines and directories, Yellow Pages site, and assist customers to submit.

Consider Google, Yahoo and MSN keyword ads, this is a brand-new website promotion form, you only need to pay for every click to the website, when your website has not been clicked will not incur any expense, and you may control the advertisement to launch the country area, each click pays the advertisement expense and the daily budget and so on. This will be a Low-cost website promotion method. For example, Google AdWords is Google's pay-per-click ads, companies can open their own account Control ads to launch. Xinlong can help you manage search engine advertising when you need it.

V. Search Engine Optimization

The results of search engine optimization are reflected in the site where your website can appear on the homepage of the search engine free results list. Of course, this effect and site construction when the page optimization work is closely related. In this need we pay special attention to be sure to choose the trustworthy "white hat" SEO technology, to ensure that our site will always be the search engine trust, and always appear in the results list for people to visit.

The site's basic optimization work in place, the focus of this phase is to adjust the key words and create a wide range of links for the site. To the industry-related links to the site, to introduce a PR value ≥ your site or a relatively high visibility of the site, not necessarily all on the home page, links can also achieve results, the site content is the best complementary.

Website link is an important means of website promotion, the quality and quantity of site links directly affect the weight of the search engine on the measurement of the site. Site links do a good job to improve the PR value of the site, will be in many search engines to improve the ranking (most search engines to Google's ranking technology closer to the rank), in addition to improve the frequency of the site is updated.

Search engine optimization technology is to push the site to more visitors a means, ultimately attract visitors to the essence of the site is still the content and details of processing. Xinlong professionals always stand in the position of enterprise benefits to use each technology to ensure that the enterprise to obtain the maximum return on investment.

VI. carefully measure the effectiveness of the website

After you have made all of these efforts, all you have to do is look at how many visitors and how they came to our site, and Xinlong provides such analytical tools to help you monitor the effectiveness of your site's promotion, such as: It's easy to understand what search engines you're visiting, and what keywords you use to find your site, Of course, you can also easily get on which platform you do the ads fruitful, so as to avoid unnecessary waste ... On the basis of these data analysis, make the next step of marketing plan, further improve, ... Believe that your site is bound to succeed. Bring you beyond the imagination of the benefits. You can read more about how to benchmark your site's performance from a micro level. I station www.6taozu.com le Amoy people can go to see the