Six young children sued Blue Harbor "journey to the Westward" Monkey King Invasion of portrait

In mid-July, the state-level actor Zhang Jinlei (six young children), a petition to the blue Port Online (Beijing) Technology Co., Ltd. to the court. Blue Port online in order to promote its 2D realistic ARPG network Game "journey to the Westward", has invited Mr. Zhang Jinlei for the company endorsement.　　was rejected, but still in the "Journey to the" official website and online games products "journey to the", the use of Zhang Jinlei in the TV series "Journey to The Sun" in the shape of the "Monkey King Monkey King" image. Zhang Jinlei said, "Blue Harbor online behavior violates his portrait, performance and trademark rights." He sued the defendant company to stop using its image of the Monkey King, compensation for the loss of 1 million yuan, notarization fee of 2000 yuan, and request blue Port online written public apology. "Protecting the West Tour" culture six young children suing Blue Harbor Mr Zhang Jinlei in a recent interview with other media, "I think not only approximate, but should be said to be realistic." The play is in the face, a face of the play is in the eye. The main audience is to see your face, a look is six young children.　　The common people all think, (Blue Harbor "journey to the Westward" image) is six young age child teacher to play. Photo Source: Six young children blog since 1997, Zhang Jinlei in the national Trade and Industry Bureau has registered more than 20 on the art image of the Sun Wukong trademark, after a number of manufacturers are also suspected of unauthorized use of these images, but he has not too much to investigate. However, this time, Zhang Jinlei but with Blue Harbor on the line called the real. "Journey to the West" should be to let young friends from the Western culture of traditional charm, to comprehend the philosophy and wisdom of life.　　However, if (online product "Journey to the Sun") led to some problems, not the means of entertaining, such as the Monkey King and Bones love or go to play together, so that is not good ", Zhang Jinlei regret.　　It is understood that the original defendant in the case has exchanged the relevant evidence in the Xicheng court, and will be hearing in the near future. Lawyer's point of view: Blue Harbor suspected infringement on the case, the industry lawyer Xu commented, "The plaintiff in the early years of the national Trade and Industry Bureau registered a number of Monkey King Art Image trademark, although the defendant did not directly to the plaintiff's registered image for publicity, the existing law does not specify the use of celebrity cartoon cartoon image constitutes infringement, But if the court found that the image of the cartoon and the plaintiff's registration image is very high, has reached confusion, the defendant company suspected infringement of the plaintiff's right to portrait and trademark more likely. Because, the cartoon image because of it has the specific, the fixed appearance image, its itself is one kind of "the copyright" the manifestation form. "In addition, on the amount of compensation, Miss Xu," if the qualitative infringement, (compensation) the amount of money, the plaintiff is the evidence of the reference decision. There are two ways to choose, first, that the plaintiff can prove his loss; second, the plaintiff may collect evidence to prove how much the defendant company is making use of the advertisement. "Blue Harbor: The marketing of trouble as the blue port of the first independent research and development of the online game products---" journey to the Past "has been a storm. "Network Reds" beast of vulgar endorsement show just to Blue Harbor apology and the curtain, this "Monkey King is not beautiful, oneself dozen oneself" of the play Code but also grand staged, marketing means repeatedly trouble. (Digging the shell net)