Skillfully borrow the industry portal to promote online marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Select the industry portal to carry out enterprise and product promotion, is a feasible and effective promotion channels. As an online promotion of a way to promote the use of the impact of the industry Web site for the enterprise to bring better results, its effect can not be ignored.

To home network For example, the home industry enterprises, the use of Home network platform Resources Advantage, on the above release of enterprise information and product information, on the one hand to enhance corporate visibility, enhance the brand value of products, on the other hand, also promoted the status of enterprises in the home industry.

Companies often have their own websites, do everything possible to optimize the site, but the ultimate promotion is the enterprise itself, not the business involved in the industry, with home network President Zhang said: the company's own web site promotion is a single fight, and through the home network of this industry portal platform to carry out publicity, is to borrow the industry advantages, Let the enterprise's online marketing more credibility.

Although the network marketing channels are diverse, it should be said that there are certain advantages and characteristics, but, enterprises choose the industry portal platform to promote, is a more than one shot to promote the shortcut. Not only in the network to attract consumers to pay attention to the company's products, but also highlight the status of enterprises in their industry. At the same time, according to the company's products combined with other industries in the small and medium-sized enterprises related products for their own enterprise product extension, so that the product is no longer isolated, but a part of the industry, thus forming the industry's overall marketing of the total win. Because the related products appear at the same time will attract more attention of consumers.

In order to promote consumer purchase, should use the advantages of the portal site, timely release of promotional information in the portal platform, new product information, company dynamics, in order to facilitate the purchase also to provide a variety of payment models, so that consumers have more choices, for example, in the home network platform, enterprises can apply for the establishment of their own network shops, Increase the likelihood of sales.

The industry website Promotion Marketing also has its own promotion strategy, the Enterprise takes the network advertisement as the input point, unifies the industry website promotion Type Marketing, will the enterprise on-line marketing promotion to have the multiplier effect. Through the online promotion of the industry website, there is no sales promotion or direct contact promotion in the traditional marketing mode, instead of borrowing the influence and platform resources of the industry portal, through the industry this influence big whole, achieves the enterprise own online promotion effect. This approach to small and medium-sized enterprises can save a lot of human expenditure, financial expenditure.

At the same time, through the industry website platform to promote the effect of the industry can be mined to the relevant potential consumers, the establishment of more abundant supply and demand channels, and other industries through the network platform of rich resources to reach a cooperative alliance, to broaden the consumption level of products. Through the industry website marketing, but also to avoid the company's own promotion in the same, to provide the credibility of the corporate brand. Therefore, the enterprise should think about it, how to borrow the platform advantage of the industry website, combine the actual situation of own enterprise, carry out personalized promotion and promotion, in order to achieve the best promotional effect.

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