Skye Songtao: LED light game staged the return of the King

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August 21, "2013 Global Mobile Games and Channel Exposition" held in Beijing, Skye Network CEO Songtao for the first time in public meetings to disclose the smart machine business data: The second quarter of the smart machine plate accounted for the total revenue of 14.7%, of which the bubble platform to increase the number of new users over 300,000, and gradually become the preferred

Bubble Chenskai Smart Machine Business Sword

"Bubble platform" is the current mobile gaming industry, one of the largest light game release platform, is the Sky Network Intelligent machine Business One of the main products. This May, the sky Network in the "Global Mobile Internet Conference" released its light game strategy, as of August its smart machine business has achieved revenue of nearly 20 million yuan, "bubble platform" daily increase new users to break 300,000. The reverse growth in revenue and user volume has made "bubble platforms" such as low-key predators surface.

According to the Sky network insiders, the bubble platform at the end of the target is to increase the new user 600,000.

Light game is the largest gold mine in hand

In the past two years, the domestic mobile phone market hardware tools have made high-end smart machine users gradually saturated, data show that 2013 domestic low-end intelligent machine shipments increase has begun to soar, while the low-end mobile phone user base is the largest. Such "Cock-grade" Users in the three or four-line city, the lack of entertainment, mobile phones are almost their preferred form of entertainment. "The hardware configuration of the low-end smart machines and the income level of such users determines the arrival of the light game era of light, light flow and light time." "Songtao stressed," people study the data can be found that mobile gaming user groups have shifted. ”

Users of light games are many of the city's migrant workers, college students and three or four-line self-employed, the group of 15-Year-old ~25-year-old "cock-grade" New generation of users of the game theme, terminal performance, traffic usage and payment habits and "high handsome" difference is huge. Songtao said that Skye is familiar with this type of user base, with 8 years of in-depth research. For example, they may not use WiFi, so demand low hand traffic, their loyalty to the game is very high, monthly consumption of 10 yuan or so, but they do not net silver will not pay through Alipay, but the habit of paying.

Perhaps that is why Skye clearly sees and captures the "gold" market. According to the industry, the bubble platform of a variety of light game products developers, the monthly income of more than million yuan.

Do light game first platform to have the flow, understand the user

As once the first share of mobile internet. Skye is the first home of the mobile interconnection platform.

Since its inception in 2005 has been deep in the line channel, Skye in the mobile phone manufacturers and retail stores in the field has no one can. In addition to the five major import products: Electronic market, browser, Game center, desktop, mobile phone assistant, Sky can be said to have the line under the two channels.

It is understood that the bubble platform at the beginning of the first, but by phone pre-installed on the implementation of the daily increase in the number of users 150,000. And by virtue of the 5 entrance and the factory, the store installed, as of August bubble platform has broken through 23 million users, increasing the new user over 300,000, the end of the plan to reach the new user 600,000. At this rate, you can even break the 100 million mark next year. Songtao said: Bubble platform is the target of the industry's first three distribution platform, do light game to have the flow, to understand users, Skye in this respect there are other incomparable advantages.

Skye in the functional machine era has accumulated a sound user operations, user data analysis, customer service, operations, payment and other systems, especially with up to 8 years of user group depth analysis experience. It is reported that Skye operates a hundreds of millions of user volume and more than 10 tons of data per day business architecture. Visit its headquarters in Hangzhou, you will be surprised to find that the number of its servers reached more than 3,000 units, in Zhejiang Province, its daily data flow after Taobao, this is not a small company can accumulate overnight.

Co-win total 2 billion

Today, bubbles are becoming the preferred platform for light game offerings. Songtao stressed that "bubble platform not only to provide new generation of mobile phone users the best experience of products, but also to help our developers and channel partners to make more money, this is our bubble platform of the cooperative mentality and understanding of openness." ”

Songtao also revealed that Skye has given partners to send a cumulative 2 billion yuan in income. This number is undoubtedly a true interpretation of the Skye network of cooperation and win-lose values.

Skye Network Introduction:

Skye Network Technology Co., Ltd. was founded in 2005, launched China's first fully self-developed bubble mobile phone software platform, the realization of domestic mobile phone intelligent and software platform unification, while creating a China's "app Store", and pioneered the software "free promotion" mode, revolutionized the mobile phone software industry business model. At present, the company has developed into China's largest mobile Internet application platform enterprises, up to now, the cumulative number of users has reached 1.2 billion, download the number of breakthroughs 11 billion times, ranked third in the world.

December 2010, the Skye Network was officially listed on the NASDAQ (stock code: MOBI), becoming the first mobile internet company to be listed in the US. 2011, the Skye Network began to focus on the development of the field of intelligent machine, currently has a bubble market application store, Bubble Center, bubble assistant, mobile games, video interaction, chess and other business lines and five independent operation of the subsidiary.