Skyworth or push high-end mobile phone to regain mobile position

Domestic mobile phone price war is very busy, Brand war is also in dire straits. Recently, Skyworth low-key to the dealers that the launch of cool mobile phone brand, and expressly to take the high-end route.　　According to Skyworth Group President Xuebin, Skyworth in accordance with strategic planning of new industries and focus on the allocation of resources, after two years of preparation for the cool mobile phone brand positioning high-end, he believes that the mobile phone market will return to the brand era. In fact, the return of the big brand is a long story for Skyworth. Three years ago, Skyworth Digital Holdings Limited announced the sale of 80% of Skyworth Mobile communications Technology (Shenzhen) Limited, at a cost of only 1 Yuan and HK $1. 2005, Skyworth Digital access to the development and Reform Commission approved mobile phone license plate, officially entered the mobile phone market. However, when Skyworth entered the mobile business day, it is the handset companies springing up. It is reported that Skyworth mobile net debt once reached 130 million yuan. Industry insiders, Fail Lake is the previous domestic mobile phone brand common problems.　　Many years ago Lenovo, with 100 million of dollars in the sale of mobile phone units to Hong Yi Investment led by the private equity fund, central Health and the same side of the joint holding a reorganization agreement, sold to the same party group, the Wave Guide shares of 160 million yuan to sell a stake in the French Sagem joint venture. However, as time passes, the brand effect becomes the competitive weapon of the present market. Shenzhen mobile phone industry analysts believe that the high-end mobile phone market prospect is huge, Shenzhen mobile phone companies to regain brand repackaging again war Lake, the value of the pyramid at the top of the opportunity. However, some experts also suggested that Skyworth and earlier announced the foray into the white electricity, brand awareness has been questioned by the industry.　　This challenge high-end brand is "the", after all, in the background, technology precipitation and the cultivation of loyalty is almost a restart, and in the foreign brand control of high-end mobile phone market, domestic brands have been no achievements. Reporter Pandahai